GoComet - GTM Specialist

Title: GTM Specialist What You'll Own: GTM Data, Database & Account Intelligence: - Own and maintain the marketing database, ensuring data quality, enrichment, hygiene, and compliance. - Segment audiences based on industry, persona, buying stage, account tier, engagement behavior, and intent signals. - Enrich accounts and contacts using firmographic, technographic, behavioral, and intent data. - Build and maintain account intelligence for strategic accounts within our Book of Accounts. - Identify relevant buying signals and triggers that indicate when an account may be ready for outreach. - Map relevant personas and buying committees within target enterprise accounts. - Continuously improve the quality and depth of account and contact intelligence. Intent-Led Marketing Campaigns: - Build and manage intent frameworks across GTM and intent-data platforms to identify accounts showing buying intent based on relevant market and account signals. - Build workflows to identify, enrich, and prioritize accounts showing meaningful buying intent. - Identify the right contacts and personas to engage within those accounts. - Develop personalized email campaigns based on the specific intent signal, account context, and buyer persona. - Partner with BDRs to ensure high-intent accounts are acted on quickly. - Build automated workflows that trigger the right marketing or outbound action when an account demonstrates intent. - Measure and optimize intent-led campaigns based on engagement, meetings, and pipeline generated. ABM for the Book of Accounts: - Build and execute 1:1, 1:few, and 1:many ABM campaigns. - Develop account-specific and persona-specific messaging for strategic accounts. - Monitor account-level engagement and identify opportunities for deeper penetration. - Build campaigns around relevant account triggers, business events, intent, and engagement. - Partner closely with Sales to align account priorities, messaging, and outreach. - Create personalized multi-touch journeys across email and other GTM channels. - Continuously measure account engagement, meetings, and pipeline generated from ABM programs. Email & GTM Campaign Execution: - Write compelling email copy tailored to different personas, including Supply Chain Leaders, Digital Transformation Heads, and Logistics Leaders. - Build multi-touch nurture journeys based on audience, buying stage, engagement, and intent. - Partner with Product Marketing, Content, Events, and Sales to build email campaigns around product launches, customer stories, reports, research, and other demand-generation initiatives. - Continuously test messaging, CTAs, sequencing, and timing to improve performance. - Monitor email deliverability, sender reputation, engagement, and conversion metrics, and proactively optimize performance. - Use AI to improve research, personalization, segmentation, and campaign execution. AI & GTM Automation: - Build AI-assisted workflows for account research, enrichment, segmentation, and personalization. - Use AI to identify patterns and signals across account and prospect data. - Automate repetitive GTM, research, and campaign workflows. - Experiment with AI agents and emerging GTM technologies to improve marketing and sales productivity. - Connect AI and GTM tools using APIs, MCPs, webhooks, and automation platforms. - Continuously identify manual processes that can be automated. - Turn successful AI and automation experiments into scalable GTM workflows. What You'll Work With: - You'll work across a modern GTM technology stack, which will include: - Hubspot, Smartlead, Instantly, Clay. - LinkedIn / Sales Navigator. - Intent-data platforms. - Automation platforms such as Make, Zapier, or n8n. - AI / LLM platforms. - APIs, webhooks, and integrations. - Analytics and reporting systems. - Clay certification is preferred. What We're Looking For: - 3 - 6 years of experience in B2B SaaS Marketing, GTM, Growth, Marketing Operations, or a similar role. - Experience working with APIs, AI agents, MCPs, or automation workflows. - Strong understanding of B2B marketing and enterprise GTM. - Hands-on experience with email marketing, audience segmentation, and lifecycle campaigns. - Experience running ABM and personalized outbound campaigns. - Strong understanding of intent signals and how they can be used to drive targeted outbound campaigns. - Strong data orientation with experience in database management, enrichment, and segmentation. - Excellent copywriting skills with the ability to adapt messaging across different personas and buying stages. - Experience working with CRM, marketing automation, and GTM technologies. - Comfortable using AI, APIs, and automation tools to improve GTM execution. - Strong analytical mindset with the ability to connect GTM activities to meetings, pipeline, and revenue. - Ability to work closely with Sales, Product Marketing, Content, Events, and other GTM teams.