Marketing Specialist

: Overview We are seeking a dynamic and detail-oriented Marketing Specialist to join our team. This role offers an exciting opportunity to develop and execute comprehensive marketing strategies across various platforms. Responsibilities Develop all kinds of events for publicity, fundraising and information purposes Develop communication strategies Evaluate communication strategies and programs Implement communication strategies and programs Oversee the preparation of public written material Prepare written material such as reports, briefs, website content Provide consultation on planning and starting of new businesses. Publicize activities, workshops, meetings and other events for fundraising or information purposes Respond to enquiries from members of the business community concerning development opportunities Develop social and economic profiles of an area to encourage industrial and commercial investment Conduct comparative research on marketing strategies for industrial and commercial products Prepare reports, research papers, educational texts or articles Act as spokesperson for an organization Assist in the preparation of brochures, reports, newsletters and other material Co-ordinate special publicity events and promotions Gather, research and prepare communications material Prepare and/or deliver educational, publicity and information programs, materials and sessions Provide consulting services to government and other organizations Conduct analytical marketing studies Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends Review and evaluate commercial or industrial development proposals Design market research questionnaires Develop portfolio of marketing materials Evaluate customer service and store environments Design, conduct and analyze quantitative and qualitative research projects Conduct online marketing, E-commerce and Website promotions Develop marketing strategies Deliver presentations at conferences, workshops or symposia Develop and implement business plans Maintain and manage digital database Write and edit press releases, newsletter and communications materials Consult with clients after sale to provide ongoing support Education Bachelor's in business, marketing or management is required. A master's in business, marketing, or management will be preferred Computer and technology knowledge MS Outlook MS Windows Adobe Illustrator Adobe Photoshop MS Excel MS PowerPoint MS Word Google Drive LinkedIn WordPress Area of work experience Marketing Area of specialization Project management Communications Brand management Corporate social responsibility Digital media Strategy Work conditions and physical capabilities Tight deadlines Attention to detail Personal suitability Client focus Efficient interpersonal skills Excellent oral communication Excellent written communication Flexibility Organized Team player Ability to commute/relocate: Edmonton, AB: reliably commute or plan to relocate before starting work (preferred) Education: Bachelor's Degree (preferred) Experience: Marketing: 3 years (preferred)