Senior Manager, Marketing Analytics

Who We Are At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke. Who We Are At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke. We believe in equity, diversity and inclusion ― it’s embedded in our values and core mission work to support all people in Canada to lead healthier lives. We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees. Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, racialized communities, 2SLGBTQIA+ communities, women, and people living with disabilities are encouraged to apply. The opportunity Please note Heart & Stroke offers a hybrid work option. Candidates can work from anywhere in Canada. Must be available to work in Toronto 4/6 times a year. The Senior Manager, Marketing Analytics plays a critical leadership role in driving Heart & Stroke’s fundraising success and mission impact by ensuring accurate, strategic and innovative use of data across fundraising programs, mission products and marketing campaigns. This position leads the delivery of high-impact analytics and data-driven insight to inform decision-making, shape strategy, and maximize net revenue growth, constituent loyalty, lifetime value, and engagement within portfolios supported. This role serves as a senior-level strategic partner to business stakeholders, providing thought leadership that supports the design, execution and evolution of portfolio strategies. The Senior Manager leads a team of analysts responsible for business-critical data operations, reporting and analysis. In addition, they leverage external analytics consultants and agencies to scale capacity, address skills gaps, and ensure the timely delivery of analytics products. They oversee analytics strategy, segmentation, targeting, process documentation and data management for supported portfolios. The Senior Manager works closely with program leads across the organization, providing expert consultation and influencing innovative data-driven solutions that strengthen program effectiveness and outcomes. They engage proactively in establishing governance, controls and processes that mitigate financial and reputational risks associated with errors in data quality and usage. Leading with vision and strategic foresight, the Senior Manager ensures constituent and marketing data is accurately translated into actionable insights, driving the Foundation’s mission forward. How You Will Make An Impact Every Day • Strategically collaborate and consult with cross functional business leads using data analysis to influence critical decisions, shape strategy and tactics, ultimately contributing to the strategic direction of programs and projects. • Develop evaluation frameworks for program strategies, aligning data insights with program goals to assess performance, drive continuous improvement and maximize fundraising impact. • Collaborate with business leads to create accurate forecasts/reforecasts to support their budget development and program optimization. • Drive campaign improvements by connecting drivers of future donor trends to historical behaviours, creating risk modules and test hypothesis using rigorous and complex analysis. • Enhance, improve and/or create scalable measurement frameworks for program success, supported by self-service visualization tools that enable real-time insights and data-driven decisions, allowing program leads to optimize resource allocation for greater effectiveness. • Lead donor behaviours analysis and segmentation, collaborating with senior leaders to improve engagement, acquisition, retention and value maximization of different donor segments. • Build and maintain key internal relationships with internal stakeholders to support programs’ objectives, and enable accurate and timely analysis. • Champion advancement of analytical competency for fundraising teams, promoting strong data governance and working to improve data integrity, accuracy, reliability. • Collaborate with IT to improve data pipelines by creating identifying needs as they arise, documenting them, engaging IT stakeholders and managing implementation in order to improve team data resource availability. • Deliver in-campaign as well as post-campaign analysis that informs decision makers in-campaign actions, as well as future strategies and tactics. • Respond to ad hoc requests from SLR or ET leaders to prepare lottery analysis to inform the board or finance committee. Manage external vendors to ensure campaign success and ensure accurate, timely delivery analytics products/services • Build and maintain key external relationships (ie – Vendors) to support program and project objectives, and enable accurate and timely analysis. • Identify capacity or skills gaps and engage vendors as needed to ensure analytics products and services are delivered accurately and on schedule. • Onboard vendors to analytics projects by providing clear requirements, timelines, and delivery expectations, as well as developing clear SOWs and work plans. • Ensure data request from data sources managed by vendors remain functional and are properly governed according to the appropriate protocols. • Collaborate with key stakeholders and vendors to support campaign planning and ensure data setup is strategically aligned with campaign goals such that execution and evaluation is possible and reducing failures in execution, resource misallocation and lost opportunity. Manage data operations and data management mechanics to support the successful implementing and optimization of marketing, fundraising and mission campaigns. • Collaborate in the planning, execution and evaluation of the Foundation’s multi-channel core fundraising campaigns, ensuring that data is set up to properly enable execution and evaluation, focusing on effective targeting, personalization, and campaign optimization. • Collaborate with business, Analytics and IT stakeholders to define data needs and build scalable conceptual data models that support strategic implementation and enable accurate measurement of program and campaign effectiveness. • Manage the operations calendars, ensuring critical communication data needs are requisitioned, documented, requested, quality-checked, and delivered on time, mitigating risk that delays or bad data quality might have on revenue or donor experiences. • Responsible for quality checks and controls performed by team members to ensure that data errors and delays do not impact revenue or donor experience. • Develop and document new data protocols to ensure knowledge sharing and transfer is completed. • Collaborate proactively across the organization to stay informed of other H&S programs and activities to identify opportunities for learning, insight and collaboration. Budgeting and Planning • Collaborate with Director, Constituent Data and Analytics to plan out development of team and operational infrastructure used by team. • Collaborate with business leads to develop and fine tune multi-year and annual plans that ensure alignment with organizational goals, and mitigate against revenue losses, inefficiencies in resource allocation and missed opportunities. • Create and manage the calendar of data and reporting needs for all programs within the portfolio, ensuring meeting critical paths and availability of resourcing and budgets. • Manage intake and calendar for team’s work. • Monitor, research and share market