Manager - Digital Marketing - SaaS Manufacturing

Key Responsibilities: Lead Generation: - Research and identify high-potential startups, MSMEs, corporates, educational institutions, researchers, and ecosystem partners. - Build and maintain qualified lead databases using LinkedIn, websites, industry directories, events, and other platforms. - Identify key decision-makers and relevant contacts. - Comfortable working in a fast-paced startup environment. Organic Marketing & Outreach: - Execute organic outreach campaigns through LinkedIn, Email, WhatsApp, and other professional platforms. - Build meaningful relationships with founders, CXOs, innovation leaders, incubators, investors, and strategic partners. - Generate meetings and partnership opportunities through personalized communication. Deal Pipeline Management: - Qualify inbound and outbound leads. - Maintain and update CRM or lead tracking systems. - Schedule meetings and coordinate follow-ups with prospects. - Support the leadership team throughout the sales and partnership pipeline. Business Development Support: - Assist in identifying collaboration opportunities, strategic partnerships, sponsorships, and new business opportunities. - Conduct market research and competitor analysis. - Prepare outreach lists and engagement strategies for target industries. Deal Conversion Support: - Coordinate proposal sharing, presentations, and follow-up communications. - Track deal progress from initial contact to closure. - Work closely with founders and leadership to improve lead conversion rates. - Ensure timely follow-ups and relationship management. Brand Visibility: - Support LinkedIn thought leadership and founder branding. - Assist with ecosystem announcements, event promotions, and partnership campaigns. - Contribute to content that generates inbound business opportunities. Desired Skills: - Excellent communication and relationship-building skills. - Strong networking and interpersonal abilities. - Confident in speaking with founders, business owners, and decision-makers. - Research-oriented with strong attention to detail. - Familiarity with LinkedIn Sales Navigator or similar lead generation tools is an advantage. - Basic understanding of CRM tools (HubSpot, Zoho, Notion, Airtable, etc.) is a plus. - Self-motivated, proactive, and target-oriented. - Comfortable working in a fast-paced startup environment.