Head/Lead - Marketing - Electrical/Industrial/Manufacturing

Role Purpose: We are looking for a business-oriented Marketing Head/Lead who can build the brand, strengthen product positioning, drive demand generation and make Marketing a strong backbone for business growth. The person should understand the product/solution, customer, market and competition and work closely with Sales Leadership across regions and product categories to translate market opportunities and marketing initiatives into measurable business impact. Key Responsibilities: 1. Brand, Product & Marketing Strategy: - Develop the overall Marketing strategy and annual plan in line with business priorities. - Strengthen company and product positioning, value proposition and brand differentiation. - Drive market intelligence and research across regions, products and customer segments. - Analyse market trends, customer needs, competitor activities, pricing, positioning and emerging opportunities. - Translate market and customer insights into product positioning, marketing priorities and market development initiatives. - Drive product launches and brand-building initiatives. - Ensure consistent and effective brand communication across all touchpoints. 2. Business Growth, Demand Generation, Digital & Sales Support: - Drive Marketing contribution towards demand generation, lead generation, pipeline and business growth. - Work closely with Sales Leadership across regions and product categories to identify priorities and support business conversion. - Develop and manage the company's digital presence across website, LinkedIn, YouTube, SEO/SEM, email and other relevant channels. - Drive digital campaigns, database development and customer engagement. - Provide Sales with relevant product presentations, campaigns, market insights and marketing tools. 3. Content, Exhibitions & Market Communication: - Set the direction for product and corporate communication, including catalogues, brochures, datasheets, presentations, videos, blogs, newsletters, eBooks, white papers and case studies. - Develop and execute the marketing strategy for Elecrama and other exhibitions, seminars and events, covering pre-event promotion, stall/brand presentation, customer engagement, lead capture and post-event follow-up. - Strengthen customer and distributor engagement through relevant marketing initiatives. - Ensure all communication and market-facing activities reflect the desired brand and product positioning. 4. Team, Partners & Marketing Performance: - Build and develop the Marketing team with clear roles, priorities and performance expectations. - Manage agencies, designers, digital partners and other external resources. - Manage Marketing budgets, priorities and timelines. - Review Marketing performance through demand generation, leads, pipeline, brand visibility and business impact and continuously improve effectiveness. Ideal Candidate: - 7+ years of Marketing experience. - Preferred sectors: Electrical, Industrial, Engineering, Manufacturing, Energy, Solar, Infrastructure or similar. - Strong experience across Brand, Product Marketing, Digital, Content and Exhibitions. - Strong understanding of market research, customer insights and competitive analysis. - Experience managing teams and external partners. - Strategic thinker with strong execution and people-management ability.