Head - Digital Media - FMCG

Executive Hiring is looking for a Head - Digital Media for an MNC FMCG, based at Mumbai. Post Grad in Comm with 8 to 10 years of relevant work experience in digital marketing either in an FMCG or from the Top rung Media House into FMCG Practice. Brief KRA's : - Digital marketing campaigns (Earned, Owned & Paid), including SEO/SEM O+O, social media, influencers, video, display, and programmatic campaigns - Map consumer decision journey for relevant categories and brands with inputs from consumer, hairdressers, salons, CMI, social listening etc. - Identify trends and insights, and optimize spend and performance based on the insights - Manage all owned digital assets for the Brand - Drive and Measure positive conversations around the brand on Digital Platforms - Support every product launch / animation with relevant digital campaigns & promotions - Plan and control of the digital budget across sub-allocations - Will measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate - Ensure seamless adoption and execution between offline and online communication. - Agency Management: Liaise and manage relations with social media, website, online media buying & performance media agencies. Key Competencies: - Need a balanced profile of digital expertise + marketing / brand understanding. Incumbent needs to be very strong in one of these and have great desire & intent to upskill in the other if not already a skill. Rigor in execution is expected. - ~8 years of relevant experience - Specialization in Digital Media - In-depth understanding of the India media and digital market (ie, media cost dynamics, landscape, media usage trends, etc.) - Digital Expertise: conversant with all forms of digital formats and measurement - Ideally the incumbent may already hold a similar position within an advertiser or will have the credentials to move from the agency environment. In case this of interest to you, please apply with your updated resume, mentioning CTC. For any further clarity, please feel free to reach out to Sanjoy @ 90469-68619