Area Sales Manager - General Trade - FMCG

Role Overview: To drive sales, distribution, and visibility in General Trade across the assigned territory by effectively managing distributors, sales representatives, and retail execution to achieve business objectives. Key Responsibilities: 1. Sales Achievement: - Deliver monthly/quarterly/annual sales, revenue, and distribution targets. - Expand numeric and weighted distribution across outlets. 2. Team & Distributor Management: - Handle, coach, and motivate TSE's, TSO's & ASE's, and distributor teams. - Ensure distributor ROI, claim settlement, and inventory hygiene. 3. Market Execution: - Implement visibility & initiatives as per company guidelines. - Drive new outlet addition and range selling to strengthen market penetration. - Monitor competitor activities and market dynamics, sharing insights with the RSM. 4. Process & Compliance: - Ensure adherence to company policies, pricing, and trade schemes. - Drive adoption of sales reporting systems, trackers, and compliance processes. Key Performance Indicators (KPIs): - Achievement of sales & revenue targets. - Outlet coverage expansion & range selling. - Sales team productivity. - Distributor health metrics (ROI, claim settlement, stock hygiene). - Visibility and execution scores. Skills & Competencies: - Strong leadership & team management skills. - Excellent communication, negotiation & relationship-building ability. - Analytical mindset with problem-solving skills. - High customer & market orientation. - Proficiency in MS Office and sales reporting tools. Requirements: - MBA Full Time. - Stable profile. - General Trade / Channel sales profile. - Only 2 job changes.