Director of Marketing

Director of Marketing Location: Santa Barbara, CA or Remote (US) —35% travel for events, customers, and team onsites Come build with us.

In this role, you will build and run the marketing engine behind CrossnoKaye ’s 2026–2028 Brand & Demand strategy — establishing category authority in Software-Defined Automation (SDA), scaling a measurable demand engine, and helping double the business.

We’re hiring: A senior marketing leader who knows heavy industry and industrial software, has launched bleeding-edge technology, and can run brand, demand gen, analyst relations, and a flagship event program — hand in hand with sales and product.

This role reports to: Chief Revenue Officer (CRO) What you’ll be doing: Own execution of the Brand & Demand strategy: a long-cycle brand engine that builds Software-Defined Automation (SDA) category authority, and a short-cycle demand engine that converts intent against our named-account list.

Build our analyst footprint from the ground up: brief and cultivate relationships with the likes of ARC Advisory, LNS, IDC, ABI, etc. to earn analyst-validated positioning in food processing and heavy industry.

Stand up dedicated demand generation with Account-Based Marketing (ABM) as the spine (1:1 / 1:few / 1:many) across the Top 200 North American food processors — paid LinkedIn ABM, trade-pub native, SEO/AEO/web anchored on the SDA pillar, and an ROI calculator backed by customer proof.

Grow marketing-sourced pipeline from <15% to ~30% of the funnel, with clear attribution, dashboards, and a shared definition of pipeline with sales.

Own the three-tier events strategy: scale the Innovation Summit (75 → 150 → 200 attendees) into the category-defining SDA event, expand the trade show program into food processing (IPPE, Pack Expo, Process Expo, ARC Industry Forum), and run high-conversion road shows and executive dinners.

Partner with product and sales to install a disciplined product marketing and launch framework (Pragmatic-style) for ATLAS — from