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Chief Business Officer - Consumer/FMCG

Bridge Associates•Mumbai
SENIOR_LEVEL15+
👁️ 0 views•📝 0 applications•Posted 8/29/2026•Expires 10/1/2026
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Job Description

Our client is looking for a high-calibre Chief Business Officer (CBO) to take complete ownership of the commercial growth agenda for a fast-growing consumer business. This is a business leadership role, not a traditional Sales Head position. The CBO will be responsible for building the next phase of the business by driving revenue, profitability, channel expansion and market penetration across Quick Commerce, E-commerce, Modern Trade and General Trade. The ideal candidate will bring a strong FMCG / D2C / consumer pedigree, deep commercial understanding and the ability to operate with a CEO mindset combining sales, channel strategy, digital commerce, marketing and P&L ownership. Key Responsibilities: Business & P&L Leadership: - Own the overall revenue, gross margin and profitability agenda for the business. - Develop and execute the annual and long-term business strategy. - Drive the business from its current scale toward the next phase of significant growth. - Own budgets, forecasts, commercial plans and business performance. - Identify new revenue pools, markets, channels and growth opportunities. - Drive a strong culture of data-led decision making and accountability. Omnichannel Growth: - Lead the business across Q-commerce, E-commerce, Modern Trade and General Trade. - Build a differentiated strategy for each channel based on growth, profitability and consumer behaviour. - Drive expansion of distribution, assortment, geographic presence and channel productivity. - Build strong relationships with key customers, platforms, distributors and strategic partners. Quick Commerce & E-commerce: - Make Q-commerce and E-commerce significant engines of business growth. - Lead relationships and commercial partnerships with platforms such as Zepto, Blinkit, Swiggy Instamart, BigBasket and other emerging platforms. - Drive platform-level revenue, assortment, visibility, availability, pricing, promotions and profitability. - Work closely with performance marketing and retail media teams to improve conversion, ROAS, customer acquisition and repeat purchase. - Develop Joint Business Plans and long-term growth partnerships with key platforms. Sales & Distribution: - Strengthen the Modern Trade and General Trade business. - Build a scalable distribution and sales organisation across markets. - Drive distributor productivity, outlet expansion, market penetration and sales-force effectiveness. - Develop the right balance between GT, MT and digital channels as the business scales. Commercial & Category Leadership: - Own pricing, trade spends, margins, promotions and channel profitability. - Optimise product portfolio and assortment based on consumer and channel insights. - Identify new categories, products and channels that can create incremental growth. - Work closely with Marketing to translate brand strategy into commercial growth. Ideal Candidate: - 12-18 years of experience across FMCG, Food, Beverage, D2C, Consumer or other high-growth businesses. - Strong pedigree from leading FMCG / consumer / D2C organisations. - Proven experience in commercial or P&L leadership. - Strong track record of scaling businesses through multiple channels. - Significant exposure to Quick Commerce and E-commerce is highly desirable. - Strong understanding of Blinkit, Zepto, Swiggy Instamart and the broader digital commerce ecosystem.

Required Skills

FMCGD2CP&L LeadershipCommercial StrategyQuick CommerceE-commerceSalesDistributionMarket PenetrationData-led Decision MakingChannel StrategyPricingTrade SpendsPromotionsConsumer InsightsMarketingBlinkitZeptoSwiggy InstamartBigBasketDigital CommercePerformance MarketingRetail MediaJoint Business PlansCategory ManagementAssortment OptimizationOutlet ExpansionSales-force EffectivenessGrowth PartnershipsConsumer BehaviorDistribution Strategy

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