Digital Trading Lead

We are partnering with a fast-growing, design-led retail brand to appoint a Digital Trading Lead to take ownership of online commercial performance across DTC and marketplace channels. This is a high-impact role sitting at the centre of the digital function — responsible for shaping online growth strategy, driving revenue performance, and continuously optimising the customer journey across web and app platforms. This opportunity offers strong visibility within a dynamic retail environment and the chance to scale a high-performing digital channel in a rapidly evolving regional market. The Opportunity You will lead the digital trading agenda with accountability for revenue, conversion, margin and customer experience optimisation across multiple territories. Your remit will include: Commercial & Trading Ownership • Define and execute digital trading strategy aligned with regional growth objectives. • Own promotional planning and trading calendars across DTC and third-party marketplaces. • Drive revenue through proactive analysis of KPIs including traffic, conversion, AOV and sell-through. • Translate stock, pricing and performance data into actionable commercial decisions. Digital Merchandising & Customer Experience • Lead site and app merchandising strategy, ensuring best-in-class navigation, product storytelling and seasonal execution. • Continuously improve UX through testing, behavioural insight and conversion optimisation initiatives. • Implement cross-sell and upsell strategies to enhance basket value and customer lifetime value. Platform & Roadmap Contribution • Collaborate with Product and Technology teams to prioritise enhancements based on commercial ROI. • Identify friction points and drop-offs, driving measurable improvements in site performance. • Ensure integrated execution of campaigns across digital touchpoints including CRM, homepage and app. Performance, Forecasting & Leadership • Own weekly and monthly trade reporting for senior leadership. • Lead forecasting cycles and performance planning. • Support and mentor team members, fostering a results-driven trading culture. About You • 5+ years’ experience in digital trading or eCommerce leadership within fashion, lifestyle or consumer retail. • Strong commercial mindset with proven revenue-driving capability. • Experience operating within GCC or international multi-region environments preferred. • Highly analytical, confident in data interpretation and performance optimisation. • Advanced Excel proficiency; experience with analytics and optimisation platforms advantageous. • Confident communicator able to influence cross-functional stakeholders in a fast-paced retail environment. Why This Role? • Ownership of meaningful digital revenue streams in a growth market. • Exposure to a leadership team with clear digital ambition. • High-autonomy role with scope to shape the regional digital roadmap. • Dubai-based opportunity within a progressive, expanding retail group.