Vice President - Marketing - B2B Segment

Position Title: Vice President of Marketing Reports To: CMD Position Summary: The Vice President of Marketing will lead global marketing strategy, brand positioning, demand generation, and product marketing initiatives. This role requires an experienced executive capable of managing multi-channel campaigns, leading high-performing teams, driving revenue growth, and expanding market share. Key Responsibilities: Strategic Leadership: - Develop and execute comprehensive end-to-end marketing strategies aligned with revenue targets and long-term business goals. Brand & Positioning: - Define and protect brand identity, value proposition, and corporate positioning across all global channels. Demand Generation & Revenue Growth: - Lead performance marketing, field marketing, account-based marketing (ABM), and customer acquisition programs to build scalable pipeline growth. Product Marketing: - Partner with Product and Sales leadership to drive product launches, market research, competitive analysis, and Go-To-Market (GTM) execution. Team Management: - Hire, mentor, and direct multi-disciplinary teams across content, communications, digital marketing, operations, and design. Budget & ROI Management: - Oversee the annual marketing budget, optimize unit economics (CAC, LTV, ROI), and track core KPIs using modern attribution models. Public Relations & Communications: - Oversee corporate communications, PR, crisis management, and analyst relations.