Manager - Business Finance - D2C/eCommerce

Job Title : Business Finance Manager (BFM) - D2C / E-commerce- Experience Required : 8-12 Years Qualification : CA Job Purpose : We are looking for a dynamic Business Finance Manager to partner with the D2C and E-commerce business teams. The role involves driving financial planning, profitability, commercial decision-making, and business performance for fast-growing digital channels. The ideal candidate will act as a strategic finance partner and support business growth through financial insights, analytics, cost optimization, and working capital management. This role offers exposure to end-to-end P&L management, marketplace reconciliations, digital business metrics, pricing strategies, and cross-functional stakeholder management. Key Responsibilities : - Partner closely with business, operations, and finance teams to analyze financial performance and improve business processes. - Drive end-to-end financial performance management including P&L ownership, budgeting, forecasting, and variance analysis. - Evaluate ROI on performance marketing spends, digital campaigns, promotions, and new product launches. - Prepare annual operating plans, business plans, and monitor achievement against financial and operational KPIs. - Support commercial structuring, pricing strategy, and discounting decisions across various digital platforms and marketplaces. - Work with cross-functional teams to drive productivity improvement, cost reduction, inventory optimization, and working capital management. - Monitor and report key financial metrics and business trends to leadership teams. - Provide insights and recommendations for revenue enhancement, profitability improvement, and capital allocation. - Conduct product costing, margin analysis, profitability tracking, and support pricing strategy initiatives. - Track and improve key digital metrics including : 1. Customer Acquisition Cost (CAC) 2. Lifetime Value (LTV) 3. Return on Ad Spend (ROAS) 4. Contribution Margins - Ensure accurate marketplace reconciliations and support revenue assurance processes. - Collaborate with supply chain and operations teams for inventory and contract management. Desired Skills & Competencies : - Strong understanding of E-commerce / D2C business models - Expertise in financial planning & analysis (FP&A) - Strong analytical and problem-solving skills - Commercial finance and business partnering experience - Advanced Excel and financial modeling skills - Knowledge of digital business metrics and performance marketing analytics - Excellent stakeholder management and communication skills - Ability to work in a fast-paced and dynamic environment Preferred Industry Background : - FMCG - Consumer Goods - Retail - E-commerce - D2C Brands - Digital Commerce - Key Metrics Exposure - P&L Management - Budgeting & Forecasting - Variance Analysis - CAC / LTV / ROAS - Gross Margin & Contribution Margin - Working Capital - Inventory Analytics - Revenue Assurance Application Details : Interested candidates are requested to share the following details : Current CTC : Expected CTC : Notice Period : Current City : Comfortable with 5- days working (Yes/No) : Contact : 9819832570 / 9649191888 / 7230006057