General Manager - Marketing - FMCG/FMCD

- Assumes responsibility for strategizing & monitoring all marketing & and branding activities for the company while maintaining brand focus internally & externally. - Develops the marketing & brand management strategy to support top line & bottom line growth & foray into new segments and innovative products. - Directs the evaluation of thecompany's brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand. - Assumes overall responsibility for Brand Activation. - Ensures co-ordination with sales department to implement & monitor all marketing initiatives including ATL & BTL activities - Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers - Formulate and execute Digital Marketing strategy Experience : 15- 20 years Education : Full time MBA from a reputed institute Industry Exposure : FMCG / Consumer Durable Please go through the parameters carefully before applying for the assignment as these are mandatory requirements