Regional Sales Manager - East - Consumer Durables/FMCG

KRAs : - Deliver defined business numbers for Trade in a highly demanding environment with complete process adherence. - Developing creative sales strategies with Channel partners to expand sales with continuous retail development, expand sales, market adaptation, enhance sales performance & achieve profits. - Drive the sales channel to maintain 100% product line distribution across the channel. - Monitor and analyze performance metrics and suggest improvements. - Forecasting sales targets & executing it in a given time frame thereby accomplishing business objectives. - Prepare monthly, quarterly and annual sales forecasts. - Critically analyse the MIS reports & tweak the Channel to deliver expected business growth. - Periodically analysing marketing effectiveness, amending/improving wherever necessary. - Motivating, mentoring, guiding and monitoring the sales team within the set parameters. Skills & Competencies : - Proven work experience as a Regional Sales Manager with exposure in handling 2-3 states in the given geography. - Experience in managing a high performance sales team. - An ability to understand and analyze sales performance metrics. - Sound customer service attitude with excellent negotiation skills. - Strong communication and team management skills. - Analytical skills with a problem-solving attitude. - Availability to travel. - MBA from a reputed institute with experience of 12-15 years. Reporting Structure : - The position reports to the National Head Sales (General Trade). - Reportees : Direct : Area Managers, Indirect : Sales Executive. Industry Preferred : - Only from Consumer Durable/ Lifestyle; FMCG. Regional Requirement : - Must be working in East or must have excellent exposure in Eastern Region in the past.