Digital Marketing Specialist

Who is Drive Medical … Drive Medical has become a leading manufacturer of medical products with a strong and consistent track record of growth achieved both organically and through acquisitions. We are proud of our high-quality, diverse product portfolio, channel footprint and global operating scale.

Our products are sold into the homecare, long-term care, retail, and e-commerce channels in more than 80 countries around the world.

“Leading the World with Innovative Healthcare Solutions that Enhance Lives” Summary (Major Purpose of the Role): The Digital Marketing Specialist will play a key role in growing and optimizing Drive Medical 's B2B/professional email marketing and marketing automation program.

This is an exciting opportunity for a marketing professional eager to take ownership of a growing initiative to shape how Drive Medical engages customers through data-driven marketing.

Working closely with the Manager, Digital Marketing & Communications, this role will help execute email campaigns, build marketing automation workflows, maintain audience segmentation, and analyze campaign performance to support lead generation and customer engagement initiatives.

The role will also support digital marketing initiatives by assisting with website updates and coordinating marketing-related enhancement requests.

Key Responsibilities

Email Marketing & Marketing Automation Execute B2B email marketing campaigns that support lead generation, product launches, sales initiatives, customer communications, and business growth. Build emails, landing pages, forms, and workflows in HubSpot.

Assist in developing targeted email programs for key customer segments, including distributors, dealers, providers, retailers, and other strategic audiences. Own the email marketing calendar and ensure timely execution across multiple business units and product categories.

Perform QA testing and campaign validation prior to launch. Provide monthly reporting and campaign optimization recommendatio