HubSpot CRM + Marketing Analyst

ITC Worldwide is searching for a technically-minded Marketing Analyst excited about aligning sales, marketing, and customer success operations across end-to-end customer life cycles, enabling growth through operational efficiency, and keeping teams accountable to revenue by focusing on operations management, tooling, and analytics.

This HubSpot expert will work alongside other team members to strategize and proactively problem-solve. Our Analyst leads projects ranging from implementation, integration, extensibility, and advisory on the HubSpot platform.

This role is client-facing and requires an eye for detail, good project and team management hygiene, and strong communication skills.

What to Expect in this Role Develop and manage our HubSpot instances (with particular attention to Sales and Marketing Hubs) Work to connect and drive Sales and Marketing alignment, with close collaboration with Revenue Operations and Sales Leadership Work with teams to define key marketing metrics and manage the process of building visually appealing and easy-to-understand reports and dashboards to determine overall marketing performance, improve campaign effectiveness, and drive business decisions with real-world data Monitor and maintain data quality in HubSpot (or between HubSpot and MSFT Power Platform), working with teams to append data as needed to improve segmentation and targeting Enhance and administer lead scoring and automation to ensure the right person gets the right interaction at the right time, and Sales/SDRs know how to use MQLs to drive ISMs/Pipe Evaluate, select, deploy, and customize new technology to drive lead generation, qualification, and closed teams Ensure processes are streamlined, designed, documented, understood, and followed in a way that minimizes bad or incomplete data Manage marketing database, lead routing, lead enrichment, lead quality, attribution, scoring, and reporting Create forecasts and build dashboards for Sales, Marketing, and Customer Succes