Head of Brand and Campaign

Head of Brand and Campaign Location: Mumbai (Hybrid) Salary: Up to 20 LPA Experience Required: Minimum 7+ years in Brand, Creative, Campaign, and Marketing Leadership About the Company: [Insert a brief description of the company, its mission, and values. Highlight its focus on FMCG, retail, lifestyle, wellness, financial services, and D2C sectors.] Job Overview: We are seeking an experienced and dynamic Head of Brand and Campaign to lead our branding and marketing initiatives. The ideal candidate will have a robust background in brand management, creative strategy, and campaign execution, particularly within the FMCG, retail, lifestyle, wellness, financial services, and D2C sectors. This role requires a strategic thinker with a proven track record of driving brand growth and engagement. Key Responsibilities: • Brand Strategy Development: Create and implement comprehensive brand strategies that align with the company's vision and objectives. • Campaign Management: Oversee the planning, execution, and analysis of marketing campaigns across multiple channels to ensure brand consistency and effectiveness. • Creative Leadership: Lead the creative team to develop innovative and impactful marketing materials and campaigns that resonate with target audiences. • Market Research: Conduct market analysis to identify consumer trends, insights, and competitive landscape to inform brand positioning and strategy. • Cross-Functional Collaboration: Work closely with product development, sales, and other departments to ensure alignment and support for marketing initiatives. • Budget Management: Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve strategic goals. • Performance Metrics: Establish KPIs and metrics to measure the success of branding and campaign efforts, providing regular reports to senior management. • Team Leadership: Mentor and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability. Qualifications: • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred. • Minimum of 7+ years of experience in brand management, creative strategy, and campaign leadership, preferably in FMCG, retail, lifestyle, wellness, financial services, or D2C. • Strong understanding of digital marketing, social media, and emerging marketing trends. • Proven ability to develop and execute successful marketing campaigns that drive brand awareness and revenue growth. • Exceptional leadership, communication, and interpersonal skills. • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously. Why Join Us? • Opportunity to lead and shape the brand's future in a rapidly evolving market. • Collaborative and innovative work environment. • Competitive salary and benefits package.