Associate Director - Marketing

Role Overview: We are looking for a strategic and hands-on Associate Director Marketing to lead enterprise-wide marketing initiatives that strengthen market positioning, support business growth, and enhance engagement with clients and stakeholders. The role will combine strategic planning, brand positioning, thought leadership, go-to-market execution, and cross-functional program leadership. Key Responsibilities: - Translate business priorities into high-impact marketing strategies and programs aligned with organizational growth objectives. - Lead end-to-end marketing initiatives from market insights and strategy through execution, measurement, and optimization. - Develop differentiated positioning, messaging, and marketing narratives based on market trends, customer insights, and business priorities. - Lead enterprise positioning and go-to-market initiatives, including thought leadership, sales enablement, strategic client engagement, and brand-building programs. - Develop marketing content, campaigns, presentations, and communication assets with a strong focus on quality and business relevance. - Drive execution across multiple initiatives, ensuring timelines, budgets, quality, and expected outcomes are achieved. - Partner with senior leadership, sales, business, product, and other stakeholders to align marketing priorities and drive business impact. - Build strong relationships with internal stakeholders and external partners while maintaining high ownership of deliverables. - Use market intelligence, customer insights, and campaign performance data to identify opportunities and improve marketing effectiveness. - Drive integrated marketing programs across digital, content, events, communications, and other relevant channels. - Minimize agency dependency by developing strong internal marketing capabilities and taking ownership of strategy and execution. - Track marketing performance, prepare management reports, and communicate key insights and recommendations to leadership. - Lead continuous improvement of marketing processes, frameworks, and execution standards. Required Skills & Experience: - 11-14 years of experience in B2B marketing, preferably within financial services, consulting, research, professional services, technology, or other knowledge-intensive industries. - Proven experience leading enterprise-level and cross-functional marketing initiatives from strategy through execution. - Strong understanding of B2B marketing, positioning, GTM strategy, thought leadership, content marketing, and sales enablement. - Experience working with senior leadership and managing complex stakeholder environments. - Strong strategic thinking, storytelling, communication, and program management capabilities. - Demonstrated ability to operate independently with a hands-on approach to execution. - Experience working in a matrixed or multinational organization is preferred. - Strong analytical skills with the ability to use market and campaign insights to drive decisions. - MBA in Marketing, Communications, Brand Management, or a related discipline from a reputed institution preferred.