Head - Brand Management

Head - Brand Management Role Overview: We are looking for a strategic Brand Management leader to build, nurture, and grow a strong consumer-centric brand. The role will be responsible for defining the brand vision, driving long-term equity, shaping customer perception, and ensuring that every product, experience, and communication reinforces a differentiated market position. This individual will work closely with Product, Growth, Customer Experience, Sales, and Leadership to create a brand that delivers sustainable business growth while strengthening customer trust and loyalty. Key Responsibilities: 1. Brand Strategy & Portfolio Management: - Define the long-term brand vision, positioning, architecture, and value proposition. - Develop differentiated brand strategies across products, services, and customer segments. - Ensure consistency of brand identity across all customer touchpoints. - Build and manage the brand roadmap aligned with business objectives. 2. Consumer & Market Insights: - Lead consumer research to identify emerging trends, unmet needs, and behavioural shifts. - Translate market intelligence into actionable brand and product strategies. - Monitor competitive landscape and identify whitespace opportunities. - Own brand health tracking and customer perception studies. 3. Brand Growth & Innovation: - Partner with Product and Business teams to launch new products, propositions, and customer experiences. - Evaluate opportunities for brand extensions and new business initiatives. - Develop brand-led GTM strategies for new launches. - Drive innovation that enhances customer relevance and competitive differentiation. 4. Customer Experience & Brand Excellence: - Ensure every customer interaction reflects the brand promise. - Partner with Customer Experience and Digital teams to improve customer journeys. - Build customer loyalty through consistent brand experiences. - Champion customer-centric thinking across the organization. 5. Brand Governance: - Establish brand guidelines covering identity, messaging, visual assets, and customer experience. - Drive adoption of brand standards across internal teams and external partners. - Review all major customer-facing initiatives to ensure brand consistency. - Protect and strengthen brand equity across every touchpoint. 6. Cross-functional Leadership: - Collaborate with Product, Growth, Sales, CRM, Digital, Customer Service, and Technology teams. - Work with Creative and Marketing teams to ensure campaigns reinforce strategic brand objectives. - Influence leadership decisions using customer insights and brand performance metrics. Key Interfaces: - Product Management - Growth & Acquisition - Customer Experience - CRM & Lifecycle Marketing - Sales & Distribution - Digital & Technology - Strategy & Business Heads - Executive Leadership Team Ideal Profile: - 10-12 years of experience in Brand Management, Consumer Marketing, or Category Management. - Proven experience building and scaling consumer brands. - Strong understanding of consumer behaviour, market research, and brand strategy. - Experience in digital-first, consumer-tech, fintech, financial services, retail, or platform businesses is preferred. - Demonstrated ability to lead cross-functional initiatives and influence senior stakeholders. - Strong analytical mindset with equal strength in creativity and commercial thinking. - MBA from a reputed institute preferred. Success Metrics (KPIs): - Brand Health: Brand Awareness, Brand Consideration, Brand Preference, Brand Recall, Brand Equity Index - Customer Metrics: NPS, Customer Satisfaction (CSAT), Customer Trust Score, Brand Advocacy - Business Impact: Customer Acquisition Contribution, Market Share Growth, Product Adoption, Customer Retention, Revenue Contribution from Brand Initiatives - Innovation: Success rate of new launches, Adoption of new propositions, Consumer acceptance of innovations - Consumer Insights: Frequency and quality of insight-led business decisions, Improvement in customer perception metrics, Competitive brand positioning