Digital Marketing Manager

Job Title: Digital Marketing Manager (B2B) Position Type: Full-Time, Remote Working Hours: U.S. Eastern Time (EST)

About the Role

Our client is seeking a results-driven Digital Marketing Manager (B2B) to lead and scale the company’s marketing strategy across paid, organic, outbound, and brand channels.

This role combines strategic leadership with hands-on execution and is ideal for a growth-minded marketer who thrives in fast-paced environments, understands modern B2B marketing trends, and can drive measurable pipeline and revenue impact.

The Digital Marketing Manager will own the full marketing funnel — from demand generation and lead nurturing to brand positioning and performance optimization — ensuring consistent growth, high-quality lead flow, and strong brand visibility.

The ideal candidate is analytical, creative, execution-focused, and comfortable balancing strategy with day-to-day campaign management.

Responsibilities

Strategy & Marketing Leadership Develop and execute a comprehensive B2B marketing strategy aligned with company growth goals

• Own the marketing funnel end-to-end, from awareness and demand generation through lead nurturing and conversion

• Partner closely with leadership and sales teams to align marketing initiatives with revenue objectives

• Build, manage, and mentor high-performing marketing resources, agencies, or contractors as needed

• Identify scalable growth opportunities across acquisition, retention, and brand channels Campaign Management & Growth Execution Lead and optimize multi-channel marketing campaigns across paid media, SEO, outbound, email marketing, social media, partnerships, and content

• Manage budgets and allocate spend strategically to maximize ROI and efficiency

• Oversee campaign messaging, positioning, and creative direction to maintain brand consistency

• Launch and manage performance-driven campaigns focused on pipeline growth and customer acquisition

• Test new acquisition channels, campaign structures, audiences,