Growth Marketing Manager

About the Role We are looking for a Growth Marketing Manager to build, execute, optimize, and report on a global demand generation engine in a fast-paced B2B SaaS environment focused on compliance and financial services.

This role is ideal for a hands-on, data-driven growth marketer with 5–7+ years of experience who can connect audience strategy, campaign planning, HubSpot/Salesforce execution, lead nurturing, attribution, and sales handoff into one measurable revenue motion.

This person will partner closely with digital marketing, field marketing, product marketing, sales/CDR teams, marketing operations, and creative to launch programs that reach the right ICPs, generate qualified demand, and improve progression from inquiry to MQL, SQL, opportunity, and pipeline.

Responsibilities

Plan and execute full-funnel, multi-channel growth campaigns aligned to MCO business priorities, target segments, solution messaging, and pipeline goals.

Translate go-to-market priorities into clear campaign briefs with objectives, ICP/audience definition, messaging themes, channel mix, conversion paths, timeline, owners, KPIs, and expected business outcomes.

Coordinate global campaign activity with regional field marketing so corporate programs, local activation, ABM, events, and account engagement complement each other rather than overlap.

Build and manage campaigns in HubSpot, including emails, landing pages, forms, lists, segmentation, workflows, nurture programs, lifecycle logic, and performance dashboards.

Ensure Salesforce campaign tracking is accurate and useful, including parent/child campaign structure, campaign member status, source tracking, lifecycle progression, and attribution inputs.

Own campaign performance across the funnel, with emphasis on lead quality, MQL-to-SQL conversion, sales-ready engagement, opportunity creation, and marketing-sourced / marketing-influenced pipeline. Partner with Sales, CDRs, and Revenue Operations to ensure campaign leads are routed, scored, f