Head - eCommerce & Performance Marketing - Consumer Healthcare/Personal Care

Role Title: Head Ecommerce & Performance Marketing All Digital Platforms Reporting To: Head - Customer Marketing & OT business KEY ROLES AND RESPONSIBILITIES 1. E-commerce Strategy & Channel Development: - Develop and implement the overall e-commerce growth strategy across formats, customers and brands to drive offtake growth and achieve market share objectives, ensuring alignment with overall business goals. - Drive channel expansion across marketplaces, quick commerce and emerging digital platforms. - Build strategic partnerships with key platform stakeholders. - Monitor market trends, competition and consumer behavior to identify growth opportunities. - Lead annual business planning and channel growth initiatives. 2. Revenue Growth & Profitability: - Own the e-commerce P&L, driving revenue growth, profitability and market share. - Manage pricing, promotions, assortment and investment allocation to maximize returns. - Define and track key business KPIs across sales, margins and customer acquisition. - Drive forecasting, budgeting and commercial performance reviews. - Identify and implement opportunities to improve business efficiency and profitability. 3. Performance Marketing & Digital Growth: - Lead performance marketing strategy across marketplace ads for all digital platforms (ECom, QCom, ePharmacies, eBeauty, eB2B, etc). - Own media budgets and drive customer acquisition, conversion and retention. - Partner with media and analytics agencies to optimize campaign effectiveness and ROAS. - Leverage data and consumer insights to improve marketing efficiency and business growth. - Drive measurement frameworks and continuous optimization of digital investments. 4. Consumer Insights & Marketplace Excellence: - Develop platform-specific assortment, content, pricing and promotional strategies. - Drive product discoverability, conversion and share of search across marketplaces. - Ensure successful new product launches and category growth on digital channels. - Collaborate with Brand and Marketing teams to deliver integrated consumer-centric initiatives. - Continuously benchmark competitive performance and identify growth opportunities. 5. Operations & Customer Experience: - Partner with Supply Chain and Operations teams to ensure product availability and service excellence. - Drive inventory planning, fulfillment efficiency and stock health management. - Ensure catalog accuracy, operational compliance and smooth order execution. - Monitor customer satisfaction, ratings, reviews and returns performance. - Lead initiatives to enhance customer experience across platforms. 6. Reporting, Analytics & Business Governance: - Establish KPIs, dashboards and reporting mechanisms to monitor business performance. - Lead periodic business reviews and provide actionable insights to leadership. - Drive forecasting, sales planning and data-led decision making. - Leverage analytics to identify growth opportunities and performance gaps. - Manage relationships with marketplace, media and analytics partners. 7. Leadership & Team Development: - Build, lead and develop a high-performing e-commerce and performance marketing team. - Foster a culture of ownership, innovation and execution excellence. - Drive cross-functional collaboration across Sales, Marketing, Supply Chain and Finance. - Mentor team members and strengthen organizational capabilities. - Ensure alignment of team objectives with overall business goals. IDEAL CANDIDATE PROFILE: - MBA Graduate with 12-15 years of experience in E-commerce, Digital Commerce and Performance Marketing, preferably within FMCG, Consumer Healthcare, Personal Care, or Consumer Products. - Proven track record of independently managing large-scale e-commerce businesses with full P&L ownership. - Demonstrated success in scaling businesses across Amazon, Flipkart, Quick Commerce, D2C, and other digital platforms. - Strong experience in managing sizeable digital media budgets and delivering profitable growth through performance marketing. - Requirement: Open to travel 7/8 days a month