General Manager - Sales & Marketing - FMCG

About the Opportunity: Our client is a well-established FMCG organization with a strong presence across domestic and international markets. They are looking for an accomplished General Manager Sales & Marketing to lead the commercial function and drive business growth across multiple geographies. This is a strategic leadership role responsible for sales, marketing, distribution, brand development, and overall commercial performance across domestic and export markets. Key Responsibilities: - Develop and execute business plans, sales strategies, and marketing initiatives to achieve revenue, profitability, and market share objectives. - Lead and mentor sales, marketing, merchandising, and export teams while building a high-performance culture. - Drive sales growth across Retail, Institutional, Modern Trade, and HORECA channels in domestic as well as international markets. - Identify opportunities for market expansion and strengthen distribution networks across existing and new territories. - Partner with senior leadership on business planning, sales forecasting, pricing strategies, and commercial decision-making. - Develop and implement marketing programs, trade promotions, and brand-building initiatives to enhance customer engagement and market visibility. - Lead product launch strategies and work closely with internal and external stakeholders to ensure successful market execution. - Monitor market trends, competitor activities, and customer insights to identify growth opportunities and strengthen commercial performance. - Ensure effective demand planning, forecasting, and alignment with supply chain and production teams. - Track key business metrics and drive execution excellence across sales operations and distribution. Candidate Profile: - Bachelor's degree in Business, Marketing, Commerce, or a related discipline. An MBA or equivalent postgraduate qualification will be an advantage. - Around 2428 years of progressive experience in Sales & Marketing within the FMCG industry. - Proven leadership experience managing large commercial teams and multi-channel distribution operations. - Exposure to international business, preferably handling export markets other overseas regions. - Strong understanding of sales planning, trade marketing, distribution management, branding, forecasting, and commercial strategy. - Demonstrated ability to deliver consistent business growth and build high-performing teams. Desired Competencies: - Strong leadership and people management skills. - Excellent communication, presentation, and stakeholder management abilities. - Commercially astute with strong business planning and decision-making capabilities. - Analytical mindset with the ability to convert market insights into business opportunities. - Experience managing budgets, sales performance, and business planning in a dynamic FMCG environment. - Relocation support will be provided for the selected candidate.