Head - Marketing - FMCG

Description: Our client is looking for an experienced and dynamic Head of Marketing to lead the marketing function for a fast-growing non-food FMCG brand based in Gurgaon. This role will be responsible for building the brand, driving consumer demand, strengthening market presence, and delivering business growth through innovative and insight-led marketing strategies. The ideal candidate should bring strong experience in brand marketing within the FMCG/non-food category, along with a deep understanding of consumer behavior, category development, innovation, media planning, and go-to-market execution. Key Responsibilities: Brand Strategy & Management: - Develop and lead the overall brand and marketing strategy in line with business goals. - Drive brand positioning, communication, and equity building across channels. - Own the brand architecture, portfolio strategy, and long-term growth roadmap. - Ensure consistency in brand messaging and identity across all consumer touchpoints. Consumer & Market Understanding: - Leverage consumer insights, market data, and competitive intelligence to identify growth opportunities. - Track category trends, customer preferences, and market shifts to refine brand strategy. - Translate consumer understanding into effective campaigns, innovations, and activation plans. Marketing Planning & Execution: - Lead annual marketing calendar planning and execution across ATL, BTL, digital, and trade channels. - Design and implement impactful campaigns to drive awareness, trial, repeat, and loyalty. - Partner with creative, media, digital, and research agencies to deliver strong execution. - Monitor campaign effectiveness and optimize spends for maximum ROI. Innovation & Product Development: - Work closely with product, sales, and leadership teams to identify whitespace opportunities and support new product development. - Drive concept creation, packaging inputs, launch planning, and commercialization of innovations. - Ensure successful go-to-market strategies for new launches and existing portfolio expansion. Digital & Performance Marketing: - Build strong digital marketing strategies to enhance brand visibility and consumer engagement. - Drive content, social media, influencer collaborations, and performance-led initiatives where relevant. - Use digital analytics and marketing metrics to improve effectiveness and efficiency. Cross-functional Collaboration: - Work closely with sales, trade marketing, product, finance, and supply chain teams to ensure alignment between brand objectives and business priorities. - Support sales teams with consumer promotions, activation plans, and market development initiatives. - Collaborate with leadership on strategic planning, budgeting, and growth initiatives. Team Leadership: - Build, mentor, and lead a high-performing marketing team. - Foster a culture of creativity, accountability, agility, and consumer-centric thinking. - Develop team capabilities in brand building, digital marketing, innovation, and execution excellence. Desired Candidate Profile: - MBA in Marketing from a reputed institute preferred. - 12-18 years of experience in marketing, with a significant part of experience in FMCG/non-food categories. - Proven track record in brand management, consumer marketing, and category growth. - Strong understanding of ATL/BTL, digital marketing, consumer insights, and innovation. - Experience in handling P&L-linked marketing decisions and budget management. - Strong leadership and stakeholder management skills. - Ability to thrive in a fast-paced, entrepreneurial, and growth-oriented environment.