National Trade Marketing Manager - Modern Trade - FMCG

Role Purpose: To develop and execute the national trade marketing strategy for the Modern Trade channel by driving category growth, customer marketing initiatives, shopper engagement, retail visibility, promotional excellence, and profitable business growth across key national retail accounts. Key Responsibilities: Strategic Trade Marketing: - Develop annual and quarterly trade marketing strategy aligned with business objectives. - Build channel-wise activation plans to accelerate sales growth. - Identify growth opportunities across Modern Trade customers. Customer Marketing: - Develop customer-specific promotional calendars. - Design joint business plans with key Modern Trade accounts. - Execute impactful in-store campaigns and seasonal activations. Category & Shopper Marketing: - Generate actionable shopper insights through market analysis. - Drive category management initiatives and assortment optimization. - Improve shelf visibility, display effectiveness and merchandising standards. - Recommend planograms and visibility solutions. Product Launch Management: - Lead trade launch plans for new products. - Ensure strong retail visibility and execution across key accounts. - Coordinate launch activities with Brand, Sales and Supply Chain teams. Trade Promotions: - Design and evaluate consumer promotions and trade schemes. - Track promotion effectiveness and ROI. - Optimize promotional investments for profitable growth. Retail Execution Excellence: - Ensure flawless execution of visibility programs. - Monitor compliance on POSM deployment and merchandising standards. - Conduct regular market visits to evaluate execution quality. Business Analytics: - Monitor sales trends, category performance and customer-wise business. - Prepare dashboards and performance reports. - Recommend corrective actions based on business insights. Cross-functional Collaboration: - Partner with Brand Marketing, Sales, Finance, Supply Chain and Demand Planning. - Coordinate with National Key Account teams for seamless execution. - Support annual business planning and forecasting. Budget Management: - Prepare and manage annual Trade Marketing budgets. - Track spend utilization and optimize ROI. - Ensure governance and compliance for promotional investments. Desired Candidate Profile: Experience: - 4-10 years of relevant experience in Trade Marketing within leading FMCG organizations. - Strong experience handling National Modern Trade accounts. - Proven success in shopper marketing, category management and trade activation. Education: - MBA from Tier 1 or Tier 2 Business School (Highly Preferred)