Nobel Hygiene - Assistant Brand Manager

Key Responsibilities: 1. Campaign & Agency Execution (30%): - Own day-to-day coordination with creative, media, digital, influencer, PR, and production partners ensuring campaign workstreams deliver on time and on brief. - Manage execution of 360 campaigns across ATL, BTL, Digital, PR, and Influencer Marketing, including campaign trackers, timelines, and cross-functional follow-through. - Ensure consistent brand messaging and visual identity across all consumer touchpoints. - Coordinate with the digital marketing team on performance campaigns, content calendars, and social media execution. 2. Trade & Channel Activation (25%): - Partner with Sales to execute channel-specific activation programs across GT, MT, Pharmacy, Institutional, and E-commerce. - Develop POSM, visibility programs, and promotional campaigns to improve offtake and track deployment and effectiveness in market. - Conduct regular market visits to audit execution and gather trade feedback. 3. Consumer & Market Insights (15%): - Manage consumer research execution briefing and fieldwork coordination. - Monitor competition, pricing, promotions, and category trends and maintain competitive intelligence trackers. - Analyse sales data (channel, state, and SKU cuts) and brand health tracking outputs and translate findings into actionable recommendations. 4. Product Launch Support (20%): - Manage launch execution across packaging, positioning, pricing inputs, communication, and go-to-market rollout for new products. - Coordinate with Supply Chain, Regulatory, and Procurement to keep launch timelines on track. 5. Budget Tracking & Reviews (10%): - Track A&P spends against plan and manage PO/invoice hygiene and monthly reconciliation with Finance. - Track campaign ROI and flag corrective actions. - Prepare brand performance reviews - brand health metrics, sales performance, market share - for leadership presentations. Education: - MBA in Marketing (preferred). - Bachelors degree in marketing, Business Administration, or a related discipline. Experience & Skills: - 35 years in Brand Management, Category Management, or Trade Marketing. - FMCG, Personal Care, Healthcare, OTC, or Hygiene category experience preferred. - Campaign & Agency Management: Proven experience running multi-agency campaign execution. - Data Fluency: Comfort with sales data analysis (channel/SKU cuts) and brand health tracking interpretation; Nielsen/market data exposure preferred. - Marketing Execution: ATL / BTL / Digital marketing execution; trade marketing and POSM development. - Commercial Understanding: Working knowledge of A&P budgets and P&L drivers. - Tools: Advanced Excel and PowerPoint. - Ways of Working: Strong communication, stakeholder management, and cross-functional follow-through. - Mobility: Willingness to travel for market visits and trade audits. Attitude & Fit: - Execution-first mindset with a bias for closing loops, not just opening them. - Comfort operating in a sensitive, stigma-adjacent category with empathy for users and caregivers. - High ownership on trackers, timelines, and follow-ups across agencies and internal teams.