Associate Director - Customer Marketing Manager - FMCG - IIM/FMS/MDI/XLRI

The incumbent would be responsible for the following - for the assigned brand/s portfolio Retailer & Shopper Insights: Develop a strategic actionable plan by - Identifying and developing shopper insights in priority channels/customers - Identifying Category / Channel Point of purchase drivers, barriers, purchase decision tree, purchase process, influencers, etc. - Developing consumer point of buying propositions based on deep retailer and shopper understanding. - Customer Value Propositions: Drive value propositions by introducing conceptual sell-in for trade partners. Develop trade schemes in line with market needs, competition actions and marketing budgets - Planning: Drive strategic trade calendar for ensuring competitive advantage (in wholesale, distributors, chemists) by designing Channel specific schemes and engagement plans In-Store Activation: Ensure seamless interface between planning & execution, and drive speed to market for existing lines and extensions by - Driving sales conversion in-store via shopper activation & BTL activities - Preparing an in-store merchandising strategy and driving implementation - Identify right agency partners, develop their scope & reward systems, and tracking mechanisms - Designing, developing & ensuring quality implementations for all POSM for better instore communication - Budget Management & ROI: Ensure that execution is seamless across the country and across divisions while making sure that o Ensure effective and efficient spending of the central budget and regular monitoring and tracking of the return of investment on the same - Trade marketing budget allocated for the categories, regions & channels is being adhered to strictly - Local feedback is being considered by regular visits to the sales teams, customers and stores, to constantly upgrade the ROI, while ensuring quality of programs. CANDIDATE PROFILE - MBA from top-tier institutes with 10-12 years of experience with major experience in the FMCG industry, with at least 2 years of experience at a National role in Customer Marketing - Strong collaboration skills, and experience in mobilizing cross-functional teams - Proven listening, negotiating and influencing skills