Senior Brand Manager - FMCG - IIM/XLRI/MDI/SPJain

Position: Senior Brand Manager Industry: FMCG Experience: 8 - 12 Years Education: MBA from Tier 1 B-School Eligibility Criteria: - Full time MBA from tier 1 B School (IIM - A, B, C, L), SP Jain, MDI, XLRI, MICA, NMIMS - Only from FMCG Industry - Having done a Sales stint is an advantage (GT, MT, Ecomm - any sales function). Role Overview: We are looking for a dynamic and strategic Senior Brand Manager to drive end-to-end brand ownership for a key product/category within the FMCG portfolio. The role will be responsible for P&L management, brand strategy, market leadership, and integrated marketing execution, working closely with cross-functional teams. Key Responsibilities: Strategic Brand Growth & P&L Ownership: - Own and manage the P&L for the assigned brand/category - Drive top-line growth, profitability, and market share expansion - Develop and execute long-term brand strategy aligned with business goals - Identify growth opportunities through market trends, consumer insights, and competitive analysis. Market Leadership & Category Growth: - Drive market leadership within the category - Strengthen brand positioning and differentiation - Monitor competition and adapt strategies proactively Marketing & Campaign Management: - Plan and execute integrated marketing campaigns across ATL, BTL, and digital channels - Lead advertising, promotions, and digital initiatives to drive consumer engagement and sales - Track campaign effectiveness and optimize performance Agency & Stakeholder Management: - Manage relationships with creative, media, and digital agencies - Ensure alignment of campaigns with brand strategy and business objectives - Collaborate with sales, supply chain, and product teams for seamless execution Budgeting & Financial Control: - Plan and monitor marketing budgets effectively - Ensure optimal allocation of resources to maximize ROI - Track spending and ensure profitability of initiatives Cross-Functional Collaboration: - Work closely with Sales teams (GT, MT, E-commerce) to drive execution on-ground - Align with internal stakeholders for product launches, promotions, and innovation Key Requirements: - MBA from a Tier 1 B-School - 8 - 12 years of experience in FMCG Brand Management - Strong exposure to P&L management and brand strategy - Prior experience in Sales (GT/MT/E-commerce) will be an advantage - Proven track record in driving market share and brand growth - Strong analytical, stakeholder management, and communication skills Why Join: - Opportunity to lead a high-impact brand role in a fast-paced FMCG environment - Work on strategic growth initiatives and innovation-led projects - Exposure to end-to-end brand ownership and leadership visibility