Croma - Senior Manager - Private Label - Laptop

- Senior Manager - Private Label Job Details Role Name : NPD - Private Label Band : TBD Department : Laptop Category (Private Label) Designation : Senior Manager or AGM Reporting to : AGM - Private Label Location : Mumbai About Croma Croma, part of the Tata Group, is India's leading electronics retail chain with 540+ stores in 200+ cities. Offering 20,000+ products from 500+ brands, Croma provides a seamless omnichannel shopping experience. With its Own Label range, ZipCare services, and Express Delivery, Croma ensures quality, convenience, and expert guidance for wide range of digital and home electronic needs. Job Purpose The role serves as the business and product owner for Croma's Private Label Laptop category, partnering closely with the Category Lead to define product strategy, customer proposition and commercial success. The role owns the category P&L, product roadmap, pricing strategy and end-to-end commercialization, while working closely with the Buying team on procurement execution and inventory planning. Primary Responsibilities 1. Product Strategy & Portfolio Management - Own the product strategy and portfolio roadmap for the Private Label laptop category. - Define product architecture, technical specifications and feature prioritization. - Translate consumer insights and competitive intelligence into differentiated products. - Drive lifecycle management including refreshes and portfolio optimization. 2. Go-To-Market (GTM) & Execution, followed by Product Roadmap - Drive end-to-end GTM execution, ensuring seamless alignment across marketing, e-commerce, and store operations for new product launches. - Support promotional design, tactical pricing execution, and channel readiness to ensure successful commercial rollouts. - Provide the required technical depth to support in building a robust 1-3 year product roadmap 3. Demand & Inventory Planning - Own demand planning inputs and sales forecasts for the portfolio. - Partner with Buying and Supply Chain teams to ensure optimal inventory availability and healthy stock levels. - Monitor inventory health and recommend corrective actions to improve sell-through and working capital. 4. Product Quality & Customer Experience (CX) - Define critical product quality metrics and collaborate with quality assurance teams (internal or external) for factory due diligence and production sign-offs - Embed customer experience (CX) inputs into the product design phase, ensuring the hardware, thermals, display, and overall build quality meets standard - Analyze post-launch product feedback to drive continuous improvement in future iterations External Interfaces - OEM/ODM Partners - Service Partners Internal Interfaces - Private Label Team - Business Support Teams (Finance, HR) - Marketing Team - Merchandizing & Supply Chain Management Team - Customer Experience Team - Store Operations & E-commerce Teams Job Specifications Desired Qualification - B.Tech/B.E. (Electronics, IT, or related fields) strongly preferred - MBA or Postgraduate degree is an added advantage Desired Experience - Min 7 years of dedicated experience in the laptop/PC industry - Strong background in product management, technical product marketing, or category management within consumer electronics brands - Deep understanding of PC architecture, supply chain (ODM/OEM ecosystem), and current industry trends