Kushal's Retail - Growth Marketing Manager - Regional Growth

: As Growth Marketing Manager - Regional Growth you will be a strategic driver for sustainable revenue growth and profitability in the assigned region. This role blends data-driven marketing with a deep understanding of regional consumer behavior, leveraging performance channels, CRM, and hyperlocal campaigns to maximize ROI. Responsibilities : Business Ownership & Revenue Management: - Own the regional revenue targets - set revenue growth targets, optimize marketing spend, and ensure positive ROI. - Allocate budgets across channels and campaigns to achieve maximum impact and profitability. - Track and report on marketing contribution to sales, gross margin, and net profitability. - Forecast and manage quarterly/annual marketing budgets for the region. Strategic Planning & Growth: - Develop region-specific growth roadmaps based on consumer insights, competitive intelligence, and market trends. - Segment customers using RFM, AOV, CLV, and regional insights to identify high-performing personas. - Translate persona insights into tailored acquisition, retention, and brand-building strategies that maximize customer lifetime value. - Integrate digital performance marketing, CRM, and offline activations to drive store footfall and eCommerce sales. Performance Marketing & CRM: - Manage digital campaigns (Meta, Google, YouTube, etc.) targeted to your region. - Drive customer acquisition and track campaign ROI across digital + offline. - Collaborate with the CRM team to launch region-specific SMS, email, and WhatsApp journeys for customer engagement and reactivation. Full-Funnel Growth & Campaign Optimization: - Connect top-of-funnel (awareness, traffic) activities to bottom-funnel outcomes (conversion, retention, lifetime value). - Plan, execute, and optimize campaigns across search, social, display, and programmatic with a focus on conversion and customer acquisition cost efficiency. - Continuously A/B test ad creatives, targeting, and formats to improve performance metrics. Reporting & Analysis: - Monitor and report KPIs such as ROAS,CAC, traffic, conversion, footfall uplift, and campaign ROI. - Produce detailed regional performance reports with actionable insights and recommendations. - Use analytics tools (Google Analytics, Ads Manager, CRM dashboards) to track attribution across channels. Candidate Profile : - 5+ years of experience in performance marketing or growth roles.MBA/PGP /PGDM Marketing - Prior P&L or budget ownership experience, with a track record of balancing growth, ROI, and profitability. Technical & Analytical Skills : - Expertise in customer segmentation, personas, and growth drivers (RFM, AOV, CLV, CAC/ROAS). - Skilled in attribution modeling, funnel optimization, and campaign experimentation (A/B testing, creative optimization, campaign innovation). - Strong ability to connect brand-building efforts (top-of-funnel awareness) with business outcomes (conversion, retention, LTV). - Skilled in developing region-specific growth roadmaps using consumer insights, competitive intelligence, and market trends. - Adept at budget allocation across channels to maximize ROI and drive sustainable, profitable growth. Key Skills & Competencies : - Business Acumen: Proven ability to link marketing decisions to business P&L outcomes. - Strategic Thinking: Ability to align marketing initiatives with business growth goals and adapt strategies for regional nuances. - Analytical Mindset: Strong capability in interpreting marketing data, identifying trends, and making data-led decisions. - Market Knowledge: Understanding of the cultural, economic, and consumer drivers. - Customer-Centricity: Deep understanding of consumer behavior and journey optimization. KRA/KPI : - Drive profitable revenue growth in the assigned region. - Regional revenue growth vs. target - ROI/ROAS - Regional AOV growth % - Growth in CLTV (Customer Lifetime Value) - Customer Acquisition - New customer acquisition growth rate - Retention/repeat purchase rate - Cost per Acquisition (CAC) - Lead-to-first purchase conversion rate - Campaign Performance & Optimization - ROI of campaigns (Revenue vs Spend) - CTR, CVR, Bounce Rate - Campaign A/B tests executed Requirements - Candidates with strong exposure to international markets and managing growth initiatives across one or more global regions. Experience developing and executing localized marketing strategies across diverse international markets, with a deep understanding of regional consumer behavior and market dynamics.