Job Description
Perplexity is revolutionizing how companies get work done, and increasingly, how developers build the next generation of AI-native products on top of our search and answer infrastructure. We are seeking a Product Marketing Manager, API to join our team and serve as the strategic bridge between our API product reality and market impact. You will architect the external narrative of our developer platform, demonstrate what's possible to build with the Perplexity API, and run the campaigns that drive developer adoption and platform growth. If you have a passion for creating clarity when things are messy, thrive in turning ambiguity into a definitive point of view, and want to build a world-class marketing engine that drives launches as systems rather than events, this role is for you. Responsibilities Turn ambiguity into clarity. Transform complex product capabilities into a crisp market point of view, defining not just what we built, but who it's for, what it replaces, and why it wins. Understand developers and shape the platform narrative. Maintain a deep, hands-on view of how developers evaluate and build with AI APIs, and translate that understanding into positioning, demos, reference apps, and use-case showcases that make it obvious what teams can build on the Perplexity API. Drive API product adoption. Own the metrics that matter for a developer platform, including signups, first successful API call, activation, weekly active developers, and revenue, and build the programs that move them. Build and manage developer campaigns. Plan and run integrated campaigns across owned channels, paid, social, email, events, hackathons, and partner ecosystems, defining the brief, commissioning assets, and reporting on funnel performance. Drive launches as a system, not an event. Orchestrate product introductions by defining success metrics and sequencing readiness across teams, ensuring enablement and proof points land simultaneously with the launch. Make others materially bette
