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Senior Product Manager
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Job Description
Your Role As an AI-Native Senior Product Manager, you will define and ship ShopBack's data product strategy — packaging our proprietary data into high-value products that generate new revenue streams.
You will operate as a senior independent contributor reporting directly to the CPO, working across Data, Ads, and Merchant teams to bring these products to life. This is a zero-to-one role. You will be the dedicated PM on this problem.
What You'll Own Data-Driven Advertising: Explore and define how ShopBack's purchase signals can power more measurable, high-impact advertising experiences for merchants and brands New Revenue Surfaces: Identify and validate how ShopBack's first-party data can be packaged into products that unlock value for external partners — without compromising user trust or data control AI-Driven Enhancements: Layer AI on top of ShopBack's data to build smarter audience segments, predictive signals, and automated ad optimisation tools Monetization Architecture: Define how ShopBack's data assets are productised, priced, and distributed — without ever compromising user trust or data control Go-to-Market: Work closely with merchant sales and partnerships teams to commercialise data products and close deals Discovery: Spend time with merchants, advertisers, and enterprise buyers to understand their measurement and targeting pain points before you build Essentials to Succeed Data Product Fluency: You've built or monetized data products before — audiences, segments, attribution models, or alternative data feeds — and understand how buyers evaluate and pay for them Retail Media Instinct: You understand how closed-loop advertising works and why purchase data is the most defensible ad-targeting signal available AI-Native Thinking: You know when to apply LLMs, ML models, or simple heuristics to a data problem — and you default to what ships fastest with the most impact Commercial Acumen: You think in revenue models, not just features.
You understand the differe
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