Job Description
• This position is for Office of Professional & Continuing Education (PCE).
• Business Intelligence, Data and Analytics
• Develop and maintain a whole-of-PCE business intelligence capability to provide a reliable and integrated view of PCE performance, demand and opportunity:
• Develop a whole-of-PCE business intelligence and analytics framework, including establishing common definitions and reporting standards for programmes and products; clients and enterprises; learners; sectors and markets; revenue and contribution; partnerships; pipeline; outcomes and impact.
• Develop an inventory of internal PCE data sources across SMUA, ExD, Schools and other relevant units.
• Assess data availability, completeness, consistency, reliability and quality.
• Identify data gaps and recommend practical improvements to data collection, integration and reporting.
• Analyse PCE performance across products and programmes; sectors and client segments; markets and geographies; revenue and contribution; learner enrolment, completion and feedback; repeat participation and client renewal; faculty and trainer participation and evaluation.
• Develop or commission dashboards and analytical tools for strategic decision-making.
• Establish a regular PCE portfolio and performance reporting process.
• Promote a culture of evidence-based portfolio, investment and resource decisions.
Market Intelligence and Strategic Insights
• Establish a systematic view of market demand, capability gaps, addressable markets and emerging opportunities relevant to PCE.
• Identify unmet workforce, organisational and learner capability needs, and analyse gaps between available training provision and enterprise or sector requirements.
• Assess addressable markets across sectors, geographies, client/learner segments, product categories, and enterprise/public-sector buyers.
• Track emerging demand from national and global trends, such as AI, digital transformation, sustainability, workforce restructuring and industry transformation.
• Monitor developments affecting PCE, including government/SSG/agency priorities and funding, competitor and substitute offerings, and regional/international market developments.
• Gather intelligence from enterprises, employers, HR leaders, sector bodies, professional associations, government agencies, overseas partners, faculty, research institutes, SMUA, ExD, and alumni/professional networks.
• Assess SMU's capability fit and right to play based on faculty expertise, research and IP, existing programmes, industry/government relationships, regional presence, brand relevance and delivery capability.
• Translate market intelligence into recommendations to pursue, validate, pilot, partner, monitor, consolidate, defer or stop.
Business Cases and Portfolio Decision Support
• Develop and assess business cases for new PCE initiatives, product lines, partnerships and portfolio decisions by integrating internal data with external market, workforce, sector and enterprise intelligence:
• Triangulate internal and external data to identify:
• High-demand areas with weak internal coverage.
• High-volume activity with limited strategic or commercial value.
• Strong-performing offerings with uncertain future relevance.
• Strategic sectors where SMU lacks sufficient capability or IP.
• Emerging opportunities not yet visible in internal performance data.
• Gaps, duplication or fragmentation across the portfolio.
• Existing assets that can be combined or adapted into new products or pathways.
• Areas requiring investment in faculty expertise, Teaching Fellows, IP, learning technology or external partnerships.
Develop and assess business cases against agreed principles: client/learner and market need; strategic fit; operating and delivery model; time to market; pricing and investment requirements; risk and assumptions; reusability and scale potential; and exit/stop criteria.
Develop strategic options papers that set out available choices, trade-offs, evidence, risks, resource implications and recommended course of action.
Define evidence requirements, success measures, resource limits and decision points for strategic experiments.
PCE Policy, Governance and Structures
• Support the development and institutionalisation of the policies, governance mechanisms, decision rights, structures and processes required for the evolving PCE strategy.
• Identify policy, governance and structural gaps; clarify decision rights, accountability and ownership across the PCE landscape.
• Co-develop, with ExD, SMUA and other relevant stakeholders, a phased framework for opportunity assessment, concept validation, pilot selection and review, scale, and operationalisation.
• Draft and maintain operating principles, policy guidelines and process documentation.
• Support the codification and implementation of governance models for regionalisation, enterprise capability partnerships, cross-unit product development and strategic pilots
• Track adoption of agreed policies and processes; identify institutional bottlenecks, overlaps and unclear handoffs, and recommend improvements.
• Maintain a live PCE policy and governance reference covering approved principles, operating arrangements, decision rights and process changes.
Other duties as assigned.
Responsibilities
• This position is for Office of Professional & Continuing Education (PCE).
• Business Intelligence, Data and Analytics
• Develop and maintain a whole-of-PCE business intelligence capability to provide a reliable and integrated view of PCE performance, demand and opportunity:
• Develop a whole-of-PCE business intelligence and analytics framework, including establishing common definitions and reporting standards for programmes and products; clients and enterprises; learners; sectors and markets; revenue and contribution; partnerships; pipeline; outcomes and impact.
• Develop an inventory of internal PCE data sources across SMUA, ExD, Schools and other relevant units.
• Assess data availability, completeness, consistency, reliability and quality.
• Identify data gaps and recommend practical improvements to data collection, integration and reporting.
• Analyse PCE performance across products and programmes; sectors and client segments; markets and geographies; revenue and contribution; learner enrolment, completion and feedback; repeat participation and client renewal; faculty and trainer participation and evaluation.
• Develop or commission dashboards and analytical tools for strategic decision-making.
• Establish a regular PCE portfolio and performance reporting process.
• Promote a culture of evidence-based portfolio, investment and resource decisions.
Market Intelligence and Strategic Insights
• Establish a systematic view of market demand, capability gaps, addressable markets and emerging opportunities relevant to PCE.
• Identify unmet workforce, organisational and learner capability needs, and analyse gaps between available training provision and enterprise or sector requirements.
• Assess addressable markets across sectors, geographies, client/learner segments, product categories, and enterprise/public-sector buyers.
• Track emerging demand from national and global trends, such as AI, digital transformation, sustainability, workforce restructuring and industry transformation.
• Monitor developments affecting PCE, including government/SSG/agency priorities and funding, competitor and substitute offerings, and regional/international market developments.
• Gather intelligence from enterprises, employers, HR leaders, sector bodies, professional associations, government agencies, overseas partners, faculty, research institutes, SMUA, ExD, and alumni/professional networks.
• Assess SMU's capability fit and right to play based on faculty expertise, research and IP, existing programmes, industry/government relationships, regional presence, brand relevance and delivery capability.
• Translate market int