Added Education - Performance Marketing Specialist

Position Title: Performance Marketing Specialist Function/ Department: Digital & Social Media Marketing Reporting To: Head of Marketing Location: Singapore, Philippines, India, Hong Kong, Indonesia (Remote) AddedEducation, a division of The Added Company, provides an array of services for students and student-athletes, in their pursuit of tertiary education opportunities. We are dedicated to up-skilling gifted students and student-athletes, providing them with resources and opportunities for leveraging their talent to access top-notch tertiary education globally. Based in Singapore with operations across the globe, we are a team of young like-minded people united by a single mission: to support and promote sporting and academic excellence. Currently under the AddedEducation brand, our business needs are focused on US, UK and Canada university admissions services, boarding school preparatory services and pre-high school development services. Beyond college counseling, we offer transformative developmental programs such as AddedNova - our in-house research cell that fosters intellectual curiosity and original thinking, Public Speaking - helping students master the art of confident communication, and the Book Club - designed to build critical reading and analytical skills. Together, these programs form the foundation of a comprehensive approach to education that goes far beyond applications, shaping well-rounded individuals ready for success on a global stage. AddedEducation is looking for a Performance Marketing Specialist who will collaboratively work with the marketing and client acquisition team. The individual's role is to own, optimize, and scale the O2O funnel by leveraging our Ad infrastructure. The specialist will be responsible for driving a consistent pipeline of relevant and qualified leads from key markets, acting as a bridge between digital teams and client acquisition to ensure that campaigns are generating "relevant" and "qualified" online leads based on the company's business plans. Responsibilities: - Design, execute, and scale multi-channel client acquisition campaigns across key markets, including India, Dubai, the Philippines, Indonesia, Hong Kong, Singapore, UK, and upcoming regions. - Manage and optimize our current O2O funnel while developing localized marketing strategies ensuring a consistent brand voice and measurable ROI across platforms like Google, Meta, SEO, SEM, and Display. - Implement marketing automation and lead generation tactics to maximize conversions and funnel performance for HNI audience. - Work closely with the leadership team & Sales team to optimize the conversion funnel and report on growth insights, feedback, and outcomes. - Analyze campaign performance across geographies using tools like Google Analytics, Meta Ads Manager, CRM dashboards, etc., to refine audience targeting and reduce CPL/CPA. - Build and maintain performance dashboards to track KPIs such as demand gen funnel health, campaign ROI, strategic impact, and market penetration. - Collaborate with the content and creative teams to tailor messaging and creatives for different cultural contexts and audience segments. - Continuously run A/B tests and experiments to uncover what works best for different geographies and audience cohorts. - Stay on top of digital trends, platform updates, and competitor strategies in each region. - Set up & own webinar & event-led funnel across ad platforms. - Establish a clear lead scoring & filtering criteria with the marketing & sales team to ensure high-quality leads. - Implement and verify offline conversion tracking across Meta, Google, LinkedIn, and TikTok using HubSpot data to demonstrate which online leads ultimately became clients. - Use data-driven insights to create hyper-responsive Lookalike Audiences and value-based bidding strategies. Required Skills & Qualifications: - Minimum 3 years of experience in digital/performance marketing or online sales. Previous work experience in the Tertiary Education sector is preferred. - Proven success in multi-geography campaign management and audience segmentation. - Experience with Online to Offline Funnel journey. - Strong analytical mindset with experience in data-driven campaign optimization. - Proficient in tools like Google Analytics, Google Ads, Meta Ads Manager, and HubSpot (or similar CRM). Experience with TikTok and LinkedIn Ads is a plus. - Must have working knowledge of automation tools like Hubspot, Zapier, Unbounce, Make, and Google Optimize. - Excellent communication skills and the ability to present complex results in a clear, impactful manner. - Highly organized, proactive, and comfortable working across time zones and with diverse teams. - Experience in working with remote teams and startup environments is a plus. What you will get from us, in return is: - A highly collaborative environment that pushes you to think beyond your boundaries. - A diverse workload, keeping you continually stimulated. - An open forum for expression of ideas. - Diverse opportunities for entrepreneurial ideas. - Having a start-up mindset. #DreamBig