Social Media Manager, Quo Beauty - 12 Month Contract

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®. At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. Why This Role is Important Do you have a passion for beauty, culture, and creating engaging social experiences? The Social Media Manager, QUO Beauty is a key member of the QUO Beauty team, responsible for bringing the brand to life across social channels through compelling content, meaningful community engagement, and thoughtful social planning and execution. This role sits at the intersection of social media strategy, content, community, and brand storytelling . You’ll help shape how QUO Beauty shows up across social platforms, from developing content plans and bringing creative ideas to life to managing day-to-day community interactions and identifying opportunities to strengthen brand connection. We’re looking for a highly collaborative, creative, and organized social media leader who understands how brands can build relevance and relationships through social. You’ll work closely with cross-functional partners and agency teams to ensure QUO Beauty consistently shows up in ways that are timely, engaging, culturally relevant, and true to the brand. What you’ll do Social Media Strategy & Management • Develop and execute QUO Beauty’s social media approach across relevant platforms, grounded in brand objectives, audience behaviours, and social-first thinking. • Build and manage social content calendars, ensuring a strong balance of planned content, cultural moments, trends, campaigns, launches, and reactive opportunities. • Manage the day-to-day operations of QUO Beauty’s social channels, including content scheduling, publishing, channel management, and coordination with internal and external partners. • Translate broader brand and marketing priorities into effective social plans and platform-specific executions. • Partner closely with Brand, Creative, Content, Media, PR, and agency teams to ensure social is integrated into broader marketing initiatives. • Stay ahead of social trends, emerging platforms, formats, creators, and cultural moments to identify opportunities for QUO Beauty to participate in relevant conversations. • Ensure all social content and activations align with brand guidelines, platform best practices, and established business processes. • Bring a strong point of view on what makes content engaging and culturally relevant, while balancing creativity with excellent execution. Content Planning & Management • Lead social content planning from brief through execution, ensuring content is strategically aligned, socially relevant, and fit for each platform. • Partner with Creative and Content teams to develop and shape social-first ideas that bring QUO Beauty products, launches, and brand stories to life. • Manage content workflows across internal teams, agencies, creators, and production partners, ensuring deliverables are well planned and executed on time. • Develop clear social briefs and provide input into creative development, ensuring content is optimized for social audiences and platform behaviours. • Coordinate the end-to-end management of social assets, including content reviews, approvals, scheduling, publishing, and asset organization. • Identify opportunities to repurpose and adapt existing content across platforms and formats to maximize the impact and longevity of creative. • Ensure content reflects the QUO Beauty brand tone of voice and visual identity while remaining native to the platform and audience. • Help identify opportunities for real-time and reactive content that can make the brand feel timely, relevant, and connected to culture. Community Management Community Moderation & Engagement • Moderate and engage with customers across assigned social media platforms in alignment with QUO Beauty’s brand tone of voice and community guidelines. • Serve as a primary point of contact for customers on social, responding to inquiries, concerns, questions, and feedback with accuracy, empathy, and consistency. • Maintain up-to-date tagging, workflows, and community management processes within Sprout, as directed by the Manager. • Facilitate meaningful conversations that strengthen brand loyalty, encourage participation, and build a positive community around QUO Beauty. • Identify opportunities to proactively engage with customers, creators, partners, and relevant social communities. • Increase meaningful outbound engagement across banners and social communities to strengthen brand presence and relationships. Issues Management & Escalation • Monitor social channels and community spaces to identify emerging issues, customer pain points, sentiment shifts, and opportunities for engagement. • Escalate issues appropriately and in a timely manner, following established escalation frameworks and business processes. • Flag potential reputational risks, viral or trending moments, customer concerns, or channel backlogs to the Manager. • Support the resolution of customer and community issues by collaborating with internal partners as required. • Apply sound judgment when determining when and how to respond to sensitive or high-impact conversations. UGC & Brand Advocacy • Identify, collect, document, and flag high-quality user-generated content for potential use across QUO Beauty’s owned channels and other platforms. • Support UGC outreach processes and contribute to building a scalable pipeline of community-driven content. • Identify passionate customers, creators, and brand advocates who can help amplify QUO Beauty through authentic social storytelling. • Coordinate winner selection and manage outreach for brand contests and social initiatives. • Partner with internal teams to ensure appropriate permissions and processes are followed for UGC and community content. What you’ll bring to the role • 5–8 years of experience in social media, marketing, communications, or a related field. • Proven experience developing and executing social media plans and strategies across multiple platforms. • Experience managing social channels end-to-end, from planning and content development through execution and community management. • Experience working cross-functionally with Brand, Creative, Content, Media, PR, agencies, and other internal or external partners. • Experience with content planning, production, management, and social-first creative development. • Demonstrated experience managing online communities and engaging directly with customers and audiences. • Strong understanding of major social platforms and how content should be adapted for different audiences, formats, and platform behaviours. • Excellent writing, editing, and communication skills, with the ability to adapt tone of voice across different social interactions. • Strong organizational and project management skills, with the ability to manage multiple priorities and fast-moving workstreams. • Strong judgment and attention to detail, particularly when managing customer interactions, sensitive issues, and brand reputation. • A creative, curious, and culturally aware mindset with a passion for understanding what drives conversation and engagement on social. • Ability to work autonomously while contributing effectively within a highly collaborative, cross-functional team. Nice to Haves • Experience working in the beauty, cosmetics, personal care, or broader consumer products industry. • Exper