Senior UX Strategist & Researcher (f/m/x)

The role HelloFresh is going AI-first. Join us in leading the shift and shaping the global customer experience. As a Senior UX Strategist & Researcher on our UX team, you'll own work from ambiguous brief to strategic outcome and implementation — defining project needs, using innovative research approaches, prototyping direction instead of presenting findings, and walking into executive meetings with a decision artifact, not a summary. The most valued teammates today aren't the ones who run the most studies. They shape which questions get asked, challenge business assumptions before money is spent, and stay in the room to drive the decision. You'll use AI fluently as a genuine creative and strategic partner throughout the product design lifecycle. Strategy and research are your deepest strengths, but you’ll also work across the wider UX practice. We’re looking for people who go deep in one area and can take interface design, service design, and content to a solid minimum quality standard on their own, using AI to move fast, and who know when a problem needs a specialist’s depth. Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you. What you’ll do Lead strategic research for insights to action: Own the end-to-end research and strategy work streams, from scoping through execution to insight delivery and application, balancing primary, secondary, qualitative and quantitative methods. Shape experiences across the ecosystem: Partner with product, design, marketing, operations, and business teams to understand and shape experiences across the full customer and