Group Product Manager/Senior Product Manager/Product Manager - Ophthalmology Segment - Pharma

Designation: Product Manager - Ophthalmology Department: Product Management Team Business Unit: Ophthalmology Reporting To: Marketing Head - Ophthalmology Job Location: Delhi Qualification: Bachelor's degree in Pharmacy, Life Sciences, or a related field (MBA preferred). Total Experience: 4 - 15 years Job Summary: Designing and executing effective brand strategies in the ophthalmic segment, driving market share growth, launching new products, and ensuring profitable business performance in alignment with organizational goals. Key Responsibilities: Strategic & Brand Management: - Develop and implement annual marketing plans, brand strategies, and promotional campaigns for the Ophthalmology portfolio. - Conduct in-depth market analysis to identify opportunities, competitive threats, and customer insights to drive decision-making. - Manage the lifecycle of key brands, ensuring optimum positioning, visibility, and sales growth. - Plan and execute new product launches with cross-functional collaboration. Business Development & Market Expansion: - Identify potential therapy gaps and evaluate opportunities for new product development in Ophthalmology. - Collaborate with the sales team to design field strategies, marketing activities, and physician engagement initiatives. - Build strong relationships with key opinion leaders (KOLs), ophthalmologists, and institutions to strengthen market presence. Team Leadership & Cross-Functional Collaboration: - Lead and mentor a team of product managers and marketing executives. - Work closely with sales, medical affairs, regulatory, and supply chain teams to ensure seamless execution of strategies. - Provide training and support to the field force on product knowledge, brand positioning, and campaign execution. Performance Management & Analytics: - Monitor brand performance through KPIs such as market share, growth rate, and ROI. - Conduct periodic reviews with the sales team to track performance against targets. - Ensure optimal utilization of marketing budgets while maintaining cost efficiency.