Associate Director, Business Development & Marketing Operations (Remote)

Title: AD, Business Development & Marketing Operations Department: Business Development & Marketing Reporting to: Senior Director, Business Development & Marketing Compensation: CAD115K - CAD135K Employment: Full-Time Location: Remote - Canada (Candidates based in British Columbia, Alberta, Manitoba, Saskatchewan, Ontario, Nova Scotia or willing to relocate) 15% Travel is required for meetings throughout the year. Who we are: World Education Services (WES) is a non-profit social enterprise that supports the educational, economic, and social inclusion of immigrants, refugees, and international students. For over 50 years, WES has set the standard for international academic credential evaluation, supporting millions of people as they seek to achieve their academic and professional goals. Through decades of experience as a leader in global education, WES has developed a wide range of tools to pursue social impact at scale. From evaluating academic credentials to shaping policy, designing programs, and providing philanthropic funding, we partner with a diverse set of organizations, leaders, and networks to uplift individuals and drive systems change. Together with its partners, WES enables people to learn, work, and thrive in new places. For more information about WES, please visit our website at www.WES.org. About the Opportunity: The Associate Director, Business Development & Marketing Operations provides strategic leadership and operational oversight for the Business Development & Marketing organization. This role is responsible for driving operational excellence across sales and marketing functions by optimizing processes, enhancing organizational effectiveness, overseeing business systems, and leading strategic initiatives that support growth and organizational priorities. This role serves as a key advisor to senior Sales and Marketing leadership, creating functional alignment across sales, marketing, product, IT, production, customer service, communications and other key cross-functional teams in support of WES organizational strategies and sales and marketing revenue generating objectives. This role leads sales operations and marketing operations, as well as shepherding sales and marketing programs and projects forward in an efficient and effective manner. This includes ensuring strong execution and follow-through for key initiatives; strengthening alignment and coordination; and helping to analyze the best use of WES sales and marketing resources and capacity through a financial lens. This includes project management and strategic planning to help the team(s) stay focused, and efficiently execute and adapt, and prepare for the future. The AD will work collaboratively across internal teams and with external consultants and stakeholders, establishing deliverables, milestones, setting deadlines, adhering (or modifying, as needed) to deadlines; while advising and making clear and rational decisions. The Associate Director manages a team of three direct reports spanning Sales Operations, Marketing Operations, and Project Management functions. Responsibilities include but are not limited to: Strategic Leadership & Operations: • In support of broader organizational strategies and in partnership with the Senior Director, the Associate Director will develop the vision, goals, and roadmap for the Revenue Operations function. • Work collaboratively with the Senior Director and leadership team to develop sales and marketing operations strategies, processes, and best practices to optimize business performance, improve organizational effectiveness, and drive scalability. • Execute the strategies, processes and best practices in collaboration with the sales and marketing team. • Support the Senior Director, Business Development & Marketing with planning, goal development, resource prioritization, organizational communications, and operational effectiveness. • Co-Lead change management initiatives with the sales and marketing leaders and drive adoption of new processes, systems, and ways of working. • Develop systems and governance models that provide transparency into priorities, timelines, resource allocation, turnaround times, and service-level agreements. • Identify opportunities to improve the sales and marketing efficiency through automation, standardization, and process optimization. Team Leadership: • Lead, coach, and develop a team of three direct reports across Sales and Marketing Operations, and Project Management functions. • Foster a collaborative, high-performing team environment that promotes accountability, innovation, continuous improvement, and professional development. • Establish clear goals, performance expectations, and development plans for team members. • Co-develop with the Senior Director, Business Development & Marketing with executive presentations, strategic communications, and meeting facilitation. • Build strong partnerships across departments to ensure alignment and successful execution of organizational priorities. Salesforce & Business Systems: • Build out and drive the annual sales planning and performance-management cycle including adoption and continuous improvement of Salesforce functionality to support sales effectiveness, pipeline management, forecasting, reporting, and decision making. • Serve as the Business Development and Marketing business owner for Salesforce and associated marketing technologies, setting priorities, defining business requirements, and ensuring that platforms support effective workflows, reporting, forecasting, and decision-making. • Develop and maintain a multi-year technology and automation roadmap for Business Development and Marketing, in partnership with Product and Technology. • Monitor user adoption and system effectiveness, addressing gaps through process changes, training, communication, and platform improvements. • Synthesize performance data, operational insights, risks, and recommendations into clear decision materials for senior leadership and organizational governance forums. Marketing Operations: • Oversee the management and governance of marketing automation platforms and related marketing technologies. • Ensure effective integration between marketing automation platforms, Salesforce CRM, and other business systems. • Manage the design and implementation of business division initiatives related to lead management, lead scoring, attribution, audience segmentation, and campaign measurement. • Oversee vendor relationships, contract renewals, and platform optimization efforts. • Drive alignment between sales and marketing processes to improve lead conversion, reporting accuracy, and customer engagement. Process / Project Management: • Lead the planning, prioritization, governance, and execution of strategic projects across Business Development and Marketing. • Collaborate with cross-functional stakeholders to develop and implement operational processes and best practices that improve efficiency and organizational performance. • Establish project management standards, reporting structures, and governance frameworks to ensure on-time delivery and successful outcomes. • Drive continuous improvement initiatives that streamline workflows, eliminate inefficiencies, and enhance team productivity. • Oversee operational processes and controls that support the effective execution of sales and marketing activities. • Maintain visibility into project status, risks, dependencies, and resource needs across the department portfolio. Data & Analytics: • Monitor and analyze sales, marketing, and operational performance metrics to evaluate effectiveness and support business objectives. • Manage the annual sales planning and performance management cycle, and enhance Sales Operations fundamentals: planning, pipeline development, governance, forecasting, channel performance. • In partnership with the Senior Director, manage the