Data Analyst

Insight Global is seeking a Senior Data Analyst to join the Digital Optimization Team at one of North America's leading athletic apparel retailers. This individual will partner closely with Product Managers, Optimization Specialists, and other Analysts to support data-driven decision-making across mobile application experiences. The ideal candidate is highly analytical, comfortable working independently, and experienced in translating business questions into measurement strategies and actionable insights. A key focus of this role will be evaluating product enhancements, designing tracking requirements, analyzing user behavior, and building business cases through forecasting and estimation. Key Responsibilities Digital Measurement & Tracking Strategy · Develop and maintain measurement plans for mobile application initiatives. · Partner with Product Managers to understand proposed enhancements and determine the appropriate tracking and measurement requirements. · Design tracking frameworks that ensure the right data is collected to answer key business questions. · Validate data collection and ensure measurement accuracy. Data Analysis & Insights · Conduct end-to-end analysis of mobile application performance and customer behavior. · Perform forecasting, estimation, and impact analysis to support business cases and prioritization decisions. · Translate complex data sets into actionable recommendations for the business. · Identify trends, opportunities, and performance gaps through data analysis. Reporting & Visualization · Build and maintain dashboards and reporting solutions using Power BI. · Communicate findings and recommendations to stakeholders at all levels, including Director and VP-level leadership. · Present analysis in a clear, concise, and business-focused manner. Cross-Functional Collaboration · Work closely with Product, Analytics, and Optimization teams to support experimentation and digital optimization initiatives. · Act as a trusted advisor on measurement strategy and analytics best practices. Skills and Requirements Required Skills & Experience · 2+ years of experience as a Data Analyst, Digital Analyst, or similar analytics-focused role. · Strong SQL skills with experience querying and analyzing large datasets. · Hands-on experience with Google Analytics 4 (GA4). · Experience working with BigQuery. · Experience with Snowflake and Databricks. · Experience building dashboards and visualizations using Power BI. · Proven ability to perform end-to-end analysis, from business requirements gathering through insight delivery. · Strong communication skills with experience presenting to senior stakeholders. Comfortable working cross-functionally in a fast-paced environment. · Retail, eCommerce, or consumer-facing digital product experience. · Experience supporting mobile application analytics. Experience working within digital optimization, experimentation, or product analytics teams. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.