Adobe CDP Architect

Duration: 40 hours per week Position Overview We are seeking an experienced Adobe CDP Architect to lead a customer data and journey transformation program for a prominent Canadian Utility client. This strategic role is responsible for driving journey mapping workshops, translating core business outcomes into robust Adobe Real-Time CDP architecture, and guiding the end-to-end implementation of Adobe’s data and activation stack. The architect serves as the essential bridge between business stakeholders and technical engineering teams, ensuring all customer journeys are insight-driven, fully privacy-compliant, and smoothly operationalized through Adobe CDP and downstream activation platforms. Key Responsibilities 1. Journey Mapping & Business Discovery • Lead comprehensive journey mapping workshops with cross-functional utility stakeholders (Customer Care, Marketing, Digital, Operations, IT, Data, Privacy). • Identify and document priority customer journeys, including onboarding, outage communications, billing structures, self-service portals, and clean energy programs. • Translate distinct journey stages into structured data, identity resolution, and downstream activation requirements. • Define clear customer use cases, success metrics, and KPIs aligned with utility regulatory standards and customer experience goals. 2. Adobe CDP Architecture & Design • Own the overarching solution architecture for Adobe Real-Time CDP, including profile schema design, identity namespace strategies, data ingestion models (batch, streaming, API), and data governance/consent modeling. • Design highly scalable customer profiles that cleanly unify online, offline, operational, and third-party data points. • Define segment and audience categorization strategies aligned directly with mapped customer journeys. • Maintain strict alignment with Adobe Experience Platform (AEP) architectural best practices. • Guide, mentor, and oversee the hands‑on configuration of Adobe CDP across active delivery teams. • Partner with Adobe Journey Optimizer, Adobe Analytics, and downstream activation platforms as applicable. • Provide architectural direction for multi-source data ingestion, covering CRMs, Customer Information Systems (CIS), Billing platforms, Outage Management Systems (OMS), AMI/smart meters, Web/Mobile, and Call Center logs. • Support data quality enrichment, real‑time activation use cases, formal testing, validation, and go‑live readiness. 4. Data Governance, Privacy & Compliance • Ensure a privacy‑by‑design implementation that complies with Canadian regulations (PIPEDA and provincial utility rules) and consent management standards. • Partner with Legal, Privacy, and Security teams to establish data access rules, retention policies, and automated consent enforcement in downstream activations. 5. Stakeholder & Program Leadership • Act as a trusted technical advisor to senior client stakeholders, collaborating seamlessly with Program Managers, Business Analysts, and Engineering teams. • Contribute heavily to roadmap development, MVP sequencing, value realization planning, and long‑term operating model design. Required Qualifications Core Skills & Experience • 7–10+ years of proven success in Customer Data, Martech, or Digital Architecture roles. • 3+ years of direct, hands‑on architectural experience with Adobe Real-Time CDP . • Extensive background running journey mapping workshops and customer experience design in enterprise environments. • Proven track record designing and deploying unified customer profiles at a large scale. • Deep understanding of identity resolution, XDM schema design, and enterprise data modeling. Platform Expertise • Adobe Real-Time CDP and Adobe Experience Platform (AEP) core services. • Adobe Journey Optimizer (Highly Preferred). Industry & Leadership Domain • Experience working within Utilities, Energy, Telco, or highly regulated environments is strongly preferred. • Familiarity with Customer Information Systems (CIS), billing platforms, call center data, and IoT/AMI data matrices is a major plus. • Strong facilitation skills for both executive leadership and engineering-level workshops. • Ability to work comfortably within multi‑vendor, matrixed delivery environments. Nice-to-Have • Official Adobe certifications (AEP / CDP Architect or Developer). • Familiarity with Agile delivery frameworks and scaled enterprise release programs. #J-18808-Ljbffr