Social Media Manager - Content Marketing - Internet/Online

What You'll Own: - Diagnose and define the content strategy, figure out what's actually working, what our audience responds to and where to double down or cut. - Build and run the full engine yourself from ideation to shooting/recording to editing to publishing to analyzing performance, across LinkedIn, YouTube, Instagram, Facebook etc. - Identify new content formats and channels we haven't tried; you're expected to bring ideas we haven't thought of, not just execute a fixed set of pillars. - Connect content to pipeline; work with sales/GTM to understand what messaging actually converts, and close the loop between content and leads. - Drive lead generation as a core KRA; build and own mechanisms (gated content, campaigns, sign-ups, sourced pipeline from social) that convert visibility into measurable leads, not just engagement. - Set up your own systems; calendars, workflows, tooling, whatever you need; we're not looking for someone who needs a system handed to them. What We're Looking For: - 2 - 4 years in social/content marketing, with real evidence of having built something from scratch (a page, a channel, a campaign) rather than just running an existing playbook. - Strong problem-solving instincts; comfortable with ambiguity, figuring out "what should we even be doing" before "how do we execute it". - Sharp writing and a good ear for what doesn't sound like generic B2B content. - Hands-on with tools (Canva, CapCut/iMovie, Loom, Adobe Premiere Pro or equivalents); this is not a "brief someone else" role. - Innovative, bias for action, iterates fast, draw insights from data, self starter. - Bonus: prior startup experience, creative content exposure, handled high impact campaigns or founder-adjacent content experience. What Success Looks Like: - Within 100 days, you should have identified what's working, killed what isn't, and be running an engine that's recognizably yours - not a continuation of what existed before you joined.