National Sales Director - FMCG

About the Role Our client, a leading force in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a strategic and results-oriented National Sales Director to be based in Cape Town, Western Cape . This executive position is critical to driving sales performance across all regions of South Africa. The successful candidate will be responsible for developing and executing innovative sales strategies, leading a large national sales force, and achieving ambitious revenue targets. You will play a key role in expanding market share, strengthening distribution channels, and building robust relationships with key retail partners and distributors. This role demands exceptional leadership, a deep understanding of the FMCG market dynamics, and a proven ability to inspire and motivate a sales team to exceed expectations. We are looking for a visionary leader who can navigate the complexities of the South African retail landscape and capitalize on emerging opportunities within the FMCG sector. Your expertise will be vital in shaping the sales function and contributing significantly to the company's overall growth strategy and market dominance. The ideal candidate will possess a strong commercial acumen and a passion for driving sales excellence. Key Responsibilities • Develop and implement national sales strategies to achieve and exceed revenue and volume targets. • Lead, manage, and motivate a national sales team, including regional managers and account executives. • Establish and maintain strong, long-term relationships with key customers, distributors, and retail partners. • Analyze sales data and market trends to identify new business opportunities and areas for improvement. • Develop and manage the sales budget, ensuring cost-effectiveness and optimal resource allocation. • Oversee the development and execution of sales plans, promotions, and trade marketing initiatives. • Collaborate with marketing, supply chain, and finance departments to ensure alignment and support for sales objectives. • Recruit, train, and develop high-performing sales professionals. • Provide regular reports and presentations on sales performance, market conditions, and forecasts to senior management. • Ensure optimal distribution and visibility of products across all relevant sales channels in Cape Town and beyond. Requirements • Bachelor's degree in Business Management, Marketing, or a related field; an MBA is preferred. • A minimum of 10 years of progressive sales experience in the FMCG industry , with at least 5 years in a senior leadership role. • Proven success in developing and executing national sales strategies and exceeding targets. • Exceptional leadership, coaching, and team management skills. • Strong understanding of the South African retail and distribution landscape. • Excellent negotiation, communication, and presentation skills. • Proficiency in sales forecasting, CRM systems, and sales analytics. • Financial acumen with experience in budget management and P&L responsibility. • Ability to travel extensively across South Africa as required. • Must be based in or willing to relocate to Cape Town, Western Cape , as this is a non-remote position. Benefits • Highly competitive executive salary and performance-based incentive plan. • Company car and fuel allowance. • Comprehensive medical aid and retirement fund contributions. • Significant opportunities for career growth within a leading FMCG company. • Annual bonus and long-term incentive programs. • Allowance for professional development and training. • Relocation assistance may be provided for the right candidate. • Dynamic and results-driven work environment in Cape Town . #J-18808-Ljbffr