Digital Marketing Executive

Description Major Responsibilities Digital Marketing & Campaign Management • Plan, execute and optimize digital marketing campaigns across relevant channels, including social media, websites, search and digital advertising. • Develop integrated digital campaigns to support product launches, seasonal promotions, brand initiatives and consumer education. • Manage campaign timelines, content calendars and deliverables to ensure timely and effective execution. • Montior campaign performance and recommend improvement to maximize reach, engagement, traffic and conversion. B2B2C Consumer Engagement & Retail Activation • Develop digital initiatives that encourage consumer awareness, product consideration and visits to optical retail outlets. • Provide digital marketing support, campaign assets and activation toolkits for optical retail partners. • Identify and explore opportunities to connect online engagement with offline retail conversion through trackable lines, QR codes and other measurement touchpoints. Social Media, Website & Digital Platform Management • Manage the company’s social media platforms, including content planning, publishing, community engagement and performance monitoring. • Maintain and update website content, campaign landing pages and other digital platforms to ensure accuracy, relevance and a positive user experience. • Ensure consistency in brand identity, messaging and communication across digital touchpoints. • Identify relevant digital trends/ tools, marketing technologies and engagement opportunities to strength brand relevance and improve campaign efficiency. Analytics, Reporting & Optimization • Track, analyze and report on digital marketing performance using relevant analytics and advertising platforms. • Prepare regular campaigns report covering key metrics such as reach, engagement, website traffic, click-through rates, conversion and cost efficiency. • Evaluate campaign effectiveness against defined objectives and recommend data-driven improvements. • Ensure campaign tracking, data collection and report are implemented consistently. Stakeholder & Agency Management • Work closely with internal teams to align digital activities and business priorities. • Coordinate with external agencies and media partners to deliver campaign effectively. • Manage project timelines, deliverables and quality stands to ensure smooth campaign execution. • Ensure all digital communications comply with brand guidelines, applicable advertising requirements and internal approval processes. Qualifications • Education: Diploma/Degree in Marketing. • Experience: Minimum 2-3 years of relevant experience in digital marketing, social media management or integrated marketing campaigns; candidate for Senior Executive may be expected to demonstrate greater ownership and experience. • Knowledge and Hard Skills: • Hands-on experience managing social media platforms, digital advertising and website content. • Familiar with digital analytics and report tools, such as Google Analytics 4, Google Ads, Meta Business Suite and relevant social media insights platforms. • Good project managements skills. • Strong analytical mindset and skills. • Proficiency in MS Office. • Knowledge in Adobe Photoshop/Illustrator/ Canvas. • Behavioral Attributes: • Excellent written and verbal communication skills. • Organised, proactive and detail-oriented. • Able to manage multiple project and deadline in dynamic environment. • Ability to work independently and as part of a team.