Senior Visual Designer / Creative Lead

OVERVIEW The Designer will be the creative force behind TransPerfect's visual identity — crafting brand assets, performance-driven ad creatives, landing pages, and UI/UX experiences that resonate and convert. This role blends brand design with marketing ads and UI/UX, translating complex concepts into visuals that connect instantly across digital and offline touchpoints. You'll own TransPerfect's design language across campaigns, web experiences, and product interfaces, ensuring every asset reflects a consistent and compelling brand story. Note: This is an independent contributor role. You’ll own the complete charter — from strategy and planning to hands-on execution and delivery. DESCRIPTION • Lead the creation and evolution of TransPerfect's brand identity and visual system for consistency across all channels. • Design high-impact ad creatives, social media assets, and performance marketing campaigns optimized for conversion. • Create landing pages and web experiences with strong UI/UX principles that drive engagement and user action. • Develop marketing collateral including pitch decks, brochures, infographics, presentations, and sales materials. • Partner with marketing, product, and leadership teams to translate strategies into compelling visual narratives. • Build and maintain a scalable design system and component library for brand consistency and efficiency. • Design motion graphics and video content for campaigns, product demos, and social platforms. • Collaborate with content and performance teams to ensure visuals align with campaign goals and brand guidelines. • Experiment with new formats, design trends, and creative approaches to enhance brand differentiation. • Ensure all visual assets meet brand standards, accessibility requirements, and performance benchmarks. REQUIRED SKILLS • Brand identity design and visual system management. • Performance marketing and ad creative design. • Landing page design with UI/UX best practices. • Multi-channel design (digital, print, events, social media). • Presentation and pitch deck design. • Motion graphics and video editing. • Design tools proficiency (Figma, Adobe Creative Suite, Canva). • Design system and template creation for scalability. • Illustration and infographic creation. REQUIRED EXPERIENCE AND QUALIFICATIONS • Bachelor's degree in Design, Fine Arts, Communication, or relevant equivalent experience. • 7-10 years of experience in visual design, brand design, or creative roles within marketing or digital-first environments. DESIRED SKILLS AND EXPERIENCE • Strong understanding of B2B brand communication and performance marketing principles. • Experience designing for web, social, product interfaces, and conversion-focused campaigns. • Ability to translate complex ideas into simple, memorable visuals that drive action. • Familiarity with motion design tools (After Effects, Premiere Pro) is a plus. • Strong eye for typography, color theory, layout design, and visual hierarchy. • Excellent communication and collaboration skills for international teams and cross-functional partnerships.