Senior Salesforce Administrator

As a Senior Salesforce Account Engagement (Pardot) Administrator, you will manage and support the Salesforce CRM and Pardot platform for a global user base. The role includes L2 support, advanced configuration, marketing automation support, user management, issue resolution, and continuous improvement of platform capabilities. You will act as a subject matter expert, ensuring best practices, platform efficiency, and alignment between Sales and Marketing business needs. Job Description: Key Accountabilities • Provide L2 support for Salesforce CRM and Account Engagement (Pardot) platforms. • Support user queries and deliver training on Salesforce and Pardot functionalities. • Manage user and license administration including setup, deactivation, roles, profiles, permission sets, sharing settings, and Pardot user access. • Handle data migrations, data loading requests, and marketing data management activities. • Support integrations between Salesforce, Pardot, and external/downstream systems. • Configure and maintain Pardot assets including Engagement Studio programs, automation rules, dynamic lists, completion actions, forms, landing pages, and email templates. • Monitor and troubleshoot Salesforce-Pardot sync issues and ensure proper lead lifecycle management. • Support campaign execution, lead nurturing, scoring/grading models, and campaign reporting. • Stay up to date with Salesforce and Pardot releases and evaluate new features. • Execute Salesforce configuration changes including flows, approval processes, layouts, record types, dashboards, reports, and validation rules. • Identify underutilized platform features and collaborate with product owners for backlog prioritization. • Establish best practices, maintain documentation, and suggest continuous improvements. Professional Knowledge/Skills • 5+ years of experience as a Salesforce Administrator. • 3+ years of experience with Salesforce Account Engagement (Pardot). • Certified Salesforce Administrator. • Salesforce Account Engagement Specialist certification is preferred. • Excellent communication and stakeholder management skills. • Strong hands-on experience with Salesforce Flows and automation tools. • Experience with Engagement Studio, Automation Rules, Dynamic Lists, and Completion Actions. • Knowledge of lead management lifecycle and marketing automation best practices. • Experience with Salesforce-Pardot integrations and troubleshooting sync issues. • Experience working in a global organization. • Strong problem-solving and analytical skills. • Self-motivated and able to work independently and in teams Location: Bangalore Brand: Bcoe Time Type: Full time Contract Type: Permanent