Organic Growth Lead

About Exotel: Exotel is one of Asia's largest customer communication platforms. We are on a mission to move enterprise customer communication to the cloud. In 2020, we powered over 4 billion calls and connected over 320 million people. We work with some of the most innovative companies such as Ola, Swiggy, Zerodha, Whitehat Jr, Practo, Flipkart, GoJek, etc. We also power customer communication for some of the top banks in the country. Join us on this journey to improve how companies approach customer communication. Read our growth story here. About the Role: We are looking for a hands-on, data-driven Organic Growth Lead to strengthen Exotel's digital presence and improve website performance and conversion. You will own website management, landing page creation, organic growth through SEO, AEO and GEO and analytics-led optimisation. Working closely with Marketing, Design, Product and Sales, you will improve search visibility, enhance user experience and convert website traffic inro qualified business opportunities. What will you do: 1. Organic Growth - SEO, AEO and GEO: • Develop and execute SEO strategies covering keyword research, search intent, competitor analysis, and content optimisation. • Implement technical and on-page SEO improvements, including site architecture, internal linking, indexation and structured data. • Improve Exotel's discoverability across AI-powered search and answer engines through AEO and GEO initiatives. • Identify content gaps and optimise existing website content to improve search visibility and attract relevant B2B audiences. • Monitor organic search performance and continuously identify opportunities to improve qualified traffic and conversions. 2. Website Management and Landing Page creation: • Manage and optimise website pages, product pages, blogs and resource sections using a CMS such as WordPress or Webflow. • Create and maintain landing pages for campaigns, product launches, events and lead-generation initiatives. • Improve website navigation, user experience, page speed, mobile responsiveness and overall performance. • Collaborate with the Design and Development teams to implement website enhancements and troubleshoot issues. • Ensure effective lead capture through functionality, conversion tracking and consistent brand messaging. 3. Analytics and Performance Optimisation: • Track website performance using Google Analytics 4, Google Search Console and Google Tag Manager. • Monitor traffic sources, user behaviour, engagement, landing page performance and conversion rates. • Conduct A/B tests and implement Conversion Rate Optimisation initiatives across landing pages, forms and calls to action. • Build performance reports and translate data into actionable recommendations for continuous improvements. 4. Collaboration and Improvements: • Work with Marketing, Content, Design, Product and Sales teams to align website initiatives with business priorities. • Ensure website content and landing pages reflect target audience needs, product positioning and campaign objectives. • Leverage AI tools and emerging digital marketing practices to improve execution efficiency and performance. What we are looking for: • 4-6 years of experience in digital marketing, website management or organic growth preferably in B2B SaaS or technology. • Hands-on experience managing business websites through a CMS such as WordPress, Webflow or an equivalent platform. • Experience creating and optimising landing pages focusing on lead generations and conversions. • Strong understanding of SEO fundamentals, including technical SEO, keyword research, on-page optimisation and content performance. • Familiarity with AEO, GEO AI-powered search optimisation. • Proficient in Google Analytics 4 and Google Search Console with working knowledge of Google Tag Manager and conversion tracking. • Strong analytical and problem solving skills with the ability to translate data into actionable insights. • Ability to work independently and collaborate effectively with cross-functional teams. Nice to have: • Experience in CCaaS, CPaaS, UCaaS, or communications technology verticals. • Programmatic advertising and LinkedIn Sales Navigator expertise. • Marketing Operations and RevOps collaboration experience. • Previous scaling experience in 50-500 employee SaaS companies. • Experience on Paid acquisition is a big plus. Success Metrics: • Pipeline generation and velocity improvement • Cost per Acquisition (CPA) and Customer Acquisition Cost (CAC) optimisation • Marketing sourced revenue and pipeline attribution • Traffic-to-MQL-to-opportunity conversion rates • Organic traffic growth and search visibility expansion