German Speaking Founding Marketer - B2B SaaS

• Salary : EUR 70,000 – EUR 85,000 + Individual Bonus • Job Title : German-Speaking Founding Marketer (B2B SaaS) • Location : Kempten (Allgäu), Germany (Hybrid or Fully Remote with 3–4 annual HQ visits) • Experience Requirement : Minimum 3 years • Language Requirements : Fluent German (C2), English (C1) About the Company Headquartered in the picturesque Allgäu region of Kempten, we are a profitable and independently bootstrapped B2B SaaS organization. Born out of our origins as a digital agency, we created our own proprietary software because existing market tools fell short of our daily operational standards. Today, approximately 700 German-speaking agencies rely on our platform. Our product philosophy emphasizes practical utility, user-focused design, and efficient architecture. We foster an agile team culture defined by direct communication channels, individual accountability, and a collaborative spirit where your contributions actively shape our continued growth. The Role & Mission As our inaugural dedicated marketing professional, you will function as a strategic generalist responsible for building our customer acquisition framework from scratch. Working hand-in-hand with our founding team, product designers, and content specialists, you will take full ownership of our go-to-market strategy, funnel design, and brand identity. We are looking for an action-oriented builder who can test hypotheses rigorously, scale paid acquisition channels, configure advanced HubSpot automation, and drive our expansion throughout the DACH market. Key Responsibilities • Strategy & Positioning : Formulate comprehensive marketing roadmaps, manage channel budgets, define critical KPIs, and refine messaging tailored to diverse agency segments and buyer personas. • Performance Marketing : Take absolute charge of paid advertising channels, focusing primarily on Meta Ads to steer creative development, campaign architecture, A/B testing, and optimization. • Funnel & Conversion Optimization : Fine-tune every phase of the customer journey, from the initial click through trial onboarding to successful monetization. • Marketing Automation (HubSpot) : Establish HubSpot as our foundational marketing infrastructure, overseeing lead nurturing workflows, scoring frameworks, and detailed reporting analytics. • Channel Expansion : Discover and scale secondary growth channels, including LinkedIn marketing campaigns, educational webinars, and strategic partnership initiatives. • Cross-Functional Collaboration : Partner closely with Product and Customer Success teams to effectively promote case studies, new feature updates, and product rollouts. • Tracking & Attribution : Maintain precise attribution models and data tracking to accurately measure ROI and support data-backed decision-making. • Team & Agency Building : Anticipate future organizational demands by mapping out hiring roadmaps and vetting external agency partners. What We Are Looking For Must-haves: • Experience : Minimum of 3 years dedicated to B2B SaaS marketing within fast-paced, high-growth settings. • Performance Expertise : Demonstrated, hands-on experience building, managing, and scaling Meta Ads campaigns. • Automation Mastery : Strong technical capability in HubSpot automation, lead scoring, and CRM integration. • Funnel Acumen : Deep understanding of product-led growth (PLG) and trial-to-paid conversion funnels. • Mindset : A blend of strategic vision and hands-on execution requiring minimal oversight, underpinned by strong personal ownership and initiative. • Data-Driven : Analytical precision in performance tracking, hypothesis testing, and scaling successful campaigns. • Language Skills : C2 native-level German for crafting compelling copy, and C1 professional English for internal operations. Nice-to-haves: • Background within agency operations, marketing services, or recruitment environments. • Working knowledge of LinkedIn advertising, organic social media management, or community-driven marketing strategies. • Prior experience coordinating external vendors, creative agencies, or expanding marketing teams. What We Offer • High Creative Freedom : Complete autonomy to design and implement marketing strategies, workflows, and processes from the ground up. • Direct Impact : Daily collaboration with the founders, ensuring immediate visibility and strategic influence for your initiatives. • Attractive Compensation : A competitive salary range of EUR 70,000 – EUR 85,000, supplemented by individual performance bonuses and 30 days of annual leave . • Flexible Working Model : Full remote flexibility combined with 3–4 yearly team meetups at our headquarters in Kempten, Allgäu. • Maximum Growth Curve : Exceptional professional development supported by continuous learning budgets, team events, and a vibrant corporate culture.