Social Media and E-commerce Specialist

About the Role Our client seeks a motivated Social Media and E-commerce Specialist to drive online sales and brand engagement from their Vereeniging office. This role is instrumental in bridging the gap between social media presence and e-commerce performance, ensuring a seamless customer experience from discovery to purchase. You will be responsible for developing and executing integrated strategies that leverage social platforms to boost website traffic, convert leads, and build a loyal customer base, playing a key part in the company's digital growth initiatives. Key Responsibilities • Manage and optimize all social media channels to increase brand visibility and customer engagement. • Develop and implement targeted social media advertising campaigns to drive traffic and conversions for the e-commerce store. • Analyze social media and website data to identify trends, measure campaign success, and provide actionable insights. • Create compelling content, including posts, stories, and basic video edits, tailored for different social platforms. • Collaborate with the e-commerce team to ensure product listings are accurate, appealing, and optimized for search. • Monitor online conversations, respond to customer inquiries, and manage online reputation across social channels. Requirements • Proven experience in social media management and e-commerce operations. • Strong understanding of digital marketing principles, including SEO, SEM, and content marketing. • Proficiency with social media management tools and analytics platforms (e.g., Google Analytics, Facebook Insights). • Excellent content creation skills (writing, basic graphic design/video editing). • Ability to work effectively in a hybrid environment, managing tasks both remotely and in the office. • Detail-oriented with strong organizational and time-management abilities. Benefits • Competitive salary and benefits package. • Hybrid work model offering flexibility and work-life balance. • Opportunity to significantly impact the online presence of a growing business in Vereeniging . • Professional development and training opportunities. • Collaborative team environment focused on innovation and growth. #J-18808-Ljbffr