Senior Social Media Manager

About the Role Our client is looking for an experienced and visionary Senior Social Media Manager to lead their social media strategy and execution from Upington, Northern Cape . This is a critical role focused on building and nurturing a strong online community, enhancing brand visibility, and driving engagement across all relevant social platforms. The ideal candidate will have a deep understanding of social media trends, platform algorithms, and content creation, coupled with strong analytical skills to measure and report on campaign effectiveness. You will be responsible for developing and implementing innovative social media campaigns that align with our client's marketing objectives and brand voice. This position offers the chance to work remotely, providing flexibility while contributing to a leading organization's online presence. We are seeking a creative, data-driven, and highly motivated individual. Key Responsibilities • Develop and execute a comprehensive social media strategy that aligns with business goals and marketing objectives. • Manage all social media channels, including content planning, creation, scheduling, and publishing. • Monitor social media trends, tools, and applications, and appropriately apply that knowledge to increase the effectiveness of social media efforts. • Engage with the online community, respond to comments and messages, and foster positive brand interactions. • Analyze social media data and metrics to track performance, identify insights, and provide actionable recommendations for optimization. • Collaborate with content creators, graphic designers, and other marketing team members to ensure a cohesive brand message. • Manage social media advertising campaigns, including budget allocation, targeting, and performance analysis. • Develop and maintain a social media content calendar. • Stay abreast of platform updates, new features, and best practices in social media marketing. • Report on social media performance to stakeholders, highlighting key achievements and areas for improvement. Requirements • Bachelor's degree in Marketing, Communications, Journalism, or a related field. • Minimum of 6 years of experience in social media management, with a proven track record of success. • Extensive knowledge of major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) and their respective audiences. • Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms. • Strong understanding of content marketing, SEO, and paid social advertising. • Excellent written and verbal communication skills, with a keen eye for detail and tone. • Demonstrated ability to create engaging and compelling social media content. • Experience with social media crisis management. • Ability to analyze data and translate insights into strategic actions. • Experience working remotely and managing tasks independently is essential. Benefits • Fully remote work opportunity, offering flexibility and work-life balance. • Competitive salary and performance-based incentives. • Opportunity to shape the social media voice of a respected organization. • Access to professional development resources and training. • Collaborative and innovative work environment. • Exposure to diverse social media campaigns and strategies. #J-18808-Ljbffr