Digital Marketing Specialist - Midrand Hub

About the Role Our client, a dynamic e-commerce leader based in Midrand , is looking for a talented Digital Marketing Specialist to drive online growth and brand visibility. This role offers a hybrid work model, blending remote flexibility with in-office collaboration. You will be instrumental in developing and executing comprehensive digital marketing campaigns across various channels to attract, engage, and convert target audiences. This position requires a strategic thinker with a hands-on approach, adept at leveraging data to optimize performance and achieve key business objectives. If you are passionate about digital trends and thrive in a fast-paced, innovative environment, this opportunity in the vibrant Gauteng province is for you. Key Responsibilities • Develop and implement data-driven digital marketing strategies to increase website traffic, leads, and sales. • Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to maximize ROI. • Oversee Search Engine Optimization (SEO) efforts, including keyword research, on-page optimization, and link building. • Create engaging content for social media, email marketing, and blog posts, aligning with brand voice and objectives. • Analyze campaign performance using tools like Google Analytics and provide regular reports with actionable insights. • Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends. • Collaborate with the sales and product teams to ensure marketing efforts support business goals. • Manage the company's social media presence and community engagement. Requirements • Proven experience of 3+ years in digital marketing, with a strong understanding of various online channels. • Demonstrable experience managing successful PPC and SEO campaigns. • Proficiency in Google Analytics, Google Ads, and social media advertising platforms. • Excellent content creation and copywriting skills. • Strong analytical skills and the ability to interpret data to drive decisions. • Familiarity with email marketing platforms and CRM systems. • A Bachelor's degree in Marketing, Communications, Business, or a related field. • Excellent communication and teamwork skills, adaptable to hybrid work. • Experience in e-commerce is a significant plus. Benefits • Competitive salary and performance-based bonuses. • Hybrid work arrangement offering flexibility. • Opportunity to work with a leading e-commerce brand. • Professional development and training opportunities. • Collaborative and dynamic team environment. • Modern office facilities in Midrand . • Employee discounts on company products. #J-18808-Ljbffr